Bacardi Taps Vijay Subramaniam to Lead Business in Asia Pacific, the Middle East & Africa

Bacardi Taps Vijay Subramaniam to Lead Business in Asia Pacific, the Middle East & Africa

Family-owned Bacardi Limited, the world’s largest privately held spirits company, announced the internal promotion of Vijay S. Subramaniam, 49, to Managing Director – Asia Pacific, the Middle East & Africa (AMEA). Effective immediately, Subramaniam is responsible for leading commercial operations in the region for the company’s portfolio of premium spirits. In his new role, Subramaniam […]

Bacardi Limited to Acquire Patrón Tequila

Bacardi Limited to Acquire Patrón Tequila

Family-owned Bacardi Limited, the largest privately held spirits company in the world, announced that it is expanding its portfolio of premium spirits with a definitive agreement to acquire 100% ownership of Patrón Spirits International AG and its Patrón brand, the world’s top-selling ultra-premium tequila. The transaction, which is subject to customary closing conditions, follows the successful […]

Mahesh Madhavan to Succeed Michael Dolan as CEO of Bacardi Limited

Mahesh Madhavan to Succeed Michael Dolan as CEO of Bacardi Limited

Family-owned Bacardi Limited, the world’s largest privately held spirits company, announced that Mahesh Madhavan, a 20-year Bacardi veteran who is currently a member of the Company’s Global Leadership Team and Regional President of Asia, Middle East & Africa, will succeed Michael J. Dolan, who will retire as Chief Executive Officer, effective April 1, 2018. In […]

42BELOW Vodka Launches ‘Recycled Cocktail Lemons Eco Soap’ Sustainability Initiative

42BELOW Vodka Launches ‘Recycled Cocktail Lemons Eco Soap’ Sustainability Initiative

In case you haven’t noticed, the world today is pretty much buggered. Global warming. Deforestation. Disposable forks. Plastic straws. They’re wreaking havoc on our precious little planet, and if we continue to let this happen, we’re all dead. So the good people at 42BELOW vodka have decided to launch their own kiwi planet-saving initiative and […]

New Martini Smart Cube Technology Makes Waiting At The Bar Passé

New Martini Smart Cube Technology Makes Waiting At The Bar Passé

Waiting at the bar is now a thing of the past thanks to new, Smart Cube technology from Martini. The traditional ice cube shaped device is added to your drink in addition to regular, square ice cubes. As you consume your drink, the Martini Smart Cube uses Bluetooth technology to anticipate when your drink is […]

Dewar’s Launches New Packaging & Bottle Design

Dewar’s Launches New Packaging & Bottle Design

Dewar’s, Bacardi’s Scotch whisky brand, announced the launch of its exciting new visual identity and bottle design. This major evolution in the storied Scotch founded by John Dewar in 1846 is being supported by a global multimedia campaign rooted in the brand’s authenticity and legendary heritage to take the iconic brand into the future. All […]

Bacardi Limited CEO Ed Shirley Leaves Company

Bacardi Limited CEO Ed Shirley Leaves Company

The Board of Directors of Bacardi Limited, the largest privately held spirits company in the world, announced the departure of president and chief executive officer Ed Shirley. Mr. Shirley expressed his plans to return to retirement after a successful 36-year career. An interim CEO will be announced shortly and will serve until a successor is […]

Bacardi Limited Charts Bold Course in Building a Sustainable Future

Bacardi Limited Charts Bold Course in Building a Sustainable Future

http://www.youtube.com/watch?v=sSKTi3dtpzw Everywhere Bacardi Limited does business, sustainability is something that’s not just encouraged – it’s expected. On the 152nd anniversary of its founding, family-owned Bacardi rolls out an ambitious sustainability campaign globally. Good Spirited: Building a Sustainable Future launches across the more than 150 markets where Bacardi sells its brands, including more than 75 offices […]