Stork have launched a new range of ready to bake cupcake mixes to help consumers who may lack the time or confidence to bake. Available in 3 flavours; classic, chocolate and lemon, the mixes are sure to excite those with a sweet tooth. Seeing an opportunity in the market to introduce a food product for […]
Arla Foods Ingredients is serving up a new range of clean-label, dairy-based solutions for the foodservice sector. The innovative ready-made cooking ingredients will make it easy for food companies to develop and supply foodservice products that are natural, healthy, convenient and stable – all of which are all key priorities for restaurant and catering businesses […]
JWT London has deftly created a pair of ghoulish eyes, by simply cutting a Cherry Bakewell by Mr Kipling in half. The line reads ‘Trick or treating is better with cake.’ David Masterman, Creative Director at JWT London said “Cake makes for an exceedingly good Halloween.” The ad builds on the “Life is better with […]
As the great British baking revolution continues, Betty Crocker is launching a new ‘two-in-one’ decoration solution for home bakers; indulgent vanilla icing and colourful rainbow sprinkles all in one clever package. This is the first product in the UK from Betty Crocker that offers both delicious icing and wonderful decorations together. Trust Betty Crocker to […]
Children with Cancer UK have teamed up with singer and celebrity chef, Paul Young, to inspire the nation to hold bake sales across the country in this year’s Bake Club Month of May. Whether baking for the family, to tantalise the taste buds of colleagues or to share with neighbours, Bake Club Month of May […]
Nestlé Japan has developed a new mini KitKat that can be eaten as chocolate bar or baked. When put in the oven for two minutes, this KitKat becomes like a crispy cookie. Working with Japanese chocolatier Takagi, who recently developed KitKat’s first boutique, the company has developed the world’s first KitKat that can be baked […]
From coast to coast, the Betty Crocker Test Kitchen experts have their “spoon” on the pulse of the most exciting, surprising and delicious trends this holiday season. Making home for the holidays even more memorable, the experts have revealed their annual top 10 Red Hot Holiday Trends, as well as recipes to help you bring these […]
Home baking has never been more popular, with the success of TV series’ such as The Great British Bake Off fueling interest and attracting people both young and old, with a shared passion for baking and a desire to produce deliciously tasty and highly creative results. Dr. Oetker, the UK’s leading home baking brand, invited […]
Creative agency Deutsch LA recently indulge in some Nut Fantasy for a new campaign for Diamond Nuts. While developing this campaign, the duo discovered that people will do a lot simply for praise and compliments alone. Praise serves as a motivator in the work place, for children to behave well and in this case, for […]
While the Victoria Sponge, Lemon Drizzle and Battenberg have long had a place in the nation’s hearts, recent years have seen consumers turning to baking, eating and creating cakes of the smaller variety. Indeed, highlighting our love for the miniature, new research from Mintel finds that, volume sales of small cakes (139 million kilograms in […]