Prestigious Scotch whisky brand Ballantine’s has recently launched the new Seoul Limited Edition 17YO blend with a stunning design created in collaboration by emerging South Korean artist Jieun Park and strategic brand design agency, bluemarlin. Exclusive to travel retail stores in Korea, this special brand offering combines the vibrant, urban energy of Seoul with the […]
For the first time in its 190-year history, Ballantine’s has unveiled three 15 years old Single Malts, each unique in flavour and from three of its signature distilleries: Glenburgie, Miltonduff and Glentauchers. This move sees Ballantine’s look to meet the growing demand for Single Malts and allow a new generation of discerning drinkers to discover the […]
Ballantine’s, the No.2 Scotch whisky in the world, has unveiled Ballantine’s 21 Year Old Signature Oak Edition – European Oak, launched with packaging designed by Nude Brand Creation that showcases the unique characteristics and flavours of this special blend. A Collector’s Whisky The new expression is a limited edition exclusive to Global Travel Retail and […]
Whisky brand Ballantine’s launched a new digital tasting experience in east London on Wednesday September 30, and has plans to roll the concept out globally. Developed in collaboration with Aesop Agency, the Prestige Taste Experience centres on custom built, fully interatctive digital tasting table, which is housed within a Story Room. The latter features 360-degree […]
When Scotch whisky brand Ballantine’s invited renowned photographer Benjamin Von Wong to participate in its ‘Stay True’ campaign, the photographer wasted no time in turning his dream of creating an image 30 meters underwater into a reality. Ballantine’s campaign aims to push creative pioneers to the limit and gave him free reign, saying, “We love […]
The new spirit drink is the latest addition to the Ballantine’s portfolio, and represents a fusion of the traditions of Scotland with the passion of Brazil. Featuring a combination of citrus complemented with a touch of vanilla, the taste is both smooth and consistent, with the flavours of Scotch perfectly balancing the lime. Ballantine’s has […]
http://vimeo.com/86358877 Ballantine’s, the Pernod Ricard whisky, has announced a global branded content partnership with online music channel Boiler Room, as part of a plan to create online documentaries and one-off events. The ‘Boiler Room & Ballantine’s Stay True Journeys’ project aims to “discover and celebrate the stories of the world’s most vibrant music scenes – […]
Ballantine’s has unveiled brand positioning aimed at associating the Scotch whisky brand with authenticity, self-belief and conviction. ‘Stay True’ will begin rolling out across key markets from October. The campaign will be spearheaded by a TV spot and will also run across press, outdoor and online media. The activity features a number of ‘Stay True’ […]
Pernod Ricard has signalled it is preparing a major push to reach more drinkers through humour and create excitement in wine after increased marketing spend in its last financial year buoyed a poor performance in Western Europe. The Absolut maker revealed a “stability” in consumer spending in its core markets for the year to 30 […]
Scottish illustrator Steven Bonner has created a beautiful typeface for Ballantine’s Scotch Whiskey that reflects the tasting notes of the brand’s 12-year-old Scotch. The illustrator has created several illustrated letters, each of which represents one of the main tasting notes found in the whiskey, including cream, oak and pear. For instance, the letter ‘C’, crafted […]