To introduce their line of WHOLESOME BOWLS Wet Dog Food, CESAR has launched a campaign highlighting how much better it is to be a dog today than in the past.
The use of terms like “pet parents” and “fur babies” imply that pets are increasingly becoming integral members of our families. From having their favorite stick used as kindling to waiting on owners to finish their never-ending chores, dogs have come a long way from being our lovable burdens to our equals. In this new ad campaign, […]
This month, SNICKERS has kicked off the 360 campaign on TV, digital and social tied to the launch of its newest product, SNICKERS Peanut Brownie – now available nationally. The new SNICKERS Peanut Brownie features delicious peanut brownie squares, each covered in a luscious layer of caramel and coated in classic SNICKERS chocolate. Launch Creative […]
SNICKERS launched a new ad timed perfectly to provide some levity in today’s “new normal.” In a world where virtual socializing has become far more common than seeing friends in real life, in this spot, titled “First Visitors,” Snickers imagines the misadventures that might occur when folks start welcoming friends back into their homes. The spot ends with the line “Maybe You Just […]
The FAB Awards provided a bit of much needed cheer this week with the 22nd Edition of their Awards streamed “online” due to the Covid situation. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 22nd FAB Awards! FAB […]
- Brand Will Feed the World a SNICKERS During the First Quarter of Super Bowl LIV -
SNICKERS will have a :30 spot entitled “SNICKERS Fixes the World” that will run during the first quarter of the game, but the brand released a special long-form version on their YouTube page. In the iconic candy brand’s signature humor, they present an absurdly satisfying solution for fixing the world when the world is clearly not itself. […]
Bombay Sapphire’s latest campaign continues the brand’s focus on art and creativity with #FindYourCanvas, a social art experiment that crowdsources its artists to create a robotic art installation in Los Angeles. The gin brand said the work is based on the belief that “creativity lives within us all, yet is often overshadowed by life’s responsibilities”. It […]
Year after year, BACARDÍ has continued to prove itself as a brand leader in the innovative use of social media platforms to create fun and engaging content that encourages consumers to ‘Do What Moves You’ – both physically and emotionally. Following the success of previous award-winning innovations such as Instagram’s Instant DJ and Live Moves, […]
Social media can be a bleak place, especially with all that’s happening in the world right now. So long term partners, Pedigree and Colenso BBDO Auckland have launched a social media platform for dogs – with the aim of overcoming everything that’s bad about social media and bringing the good back to our newsfeeds. Off […]
With less than 48 hours until the official first day of summer, BACARDÍ rum, global superstars Major Lazer and Brazilian pop sensation Anitta announced the debut of “Make It Hot,” an upbeat and contagiously fun new summer song, as well as the rum brand’s new summer campaign, “Pass the Beat.” The worldwide debut of the song and […]
In 2018, Dunkin’ launched its FAB Award-winning Espresso-Wear, a faux clothing-line demonstrating the length to which on-the-go people are willing to go to keep their great-tasting Dunkin’ lattes handy. Now, with temperatures rising, Dunkin is back with its latest line of summer Espresso-Wear — the perfect way to keep you cool and your hands free to […]
