Snickers Offers One for the Price of Two in Latest ‘You’re Not You’ Campaign

Snickers Offers One for the Price of Two in Latest ‘You’re Not You’ Campaign

 The Snickers ‘You’re Not You When You’re Hungry’ campaign has plenty of legs, as the latest effort by BBDO New York proves, asking people to get one Snickers bar for the price of two. In the campaign, the brand is back to call out those making questionable decisions online, thus the one-for-two offer in […]

BACARDÍ x Major Lazer Debut Music Liberates Music for the Second Year Running

BACARDÍ x Major Lazer Debut Music Liberates Music for the Second Year Running

As an extension of the brand’s “Do What Moves You” campaign, BACARDÍ and Major Lazer are once again supporting musicians with the continuation of Music Liberates Music, a program designed to give up-and-coming artists a chance to share their music with the world. Starting August 14, artists from the US, Puerto Rico and the Bahamas […]

Les Twins, A-Trak and Bacardí Invite Fans to Direct New Music Video Entirely Through Instagram

Les Twins, A-Trak and Bacardí Invite Fans to Direct New Music Video Entirely Through Instagram

Bacardí are becoming well recognised for their music-centric entertainment by consistently creating content and experiences that push people to “Do What Moves You.” Their latest summer campaign activation, following on the heels of their playful “Dance Floor” film, is no different. “Live Moves”, debuts as the first music video directed in real-time entirely by fans […]

Snickers and BBDO New York Call People ‘Jerks’ then Apologise in Introduction of New Flavours

Snickers and BBDO New York Call People ‘Jerks’ then Apologise in Introduction of New Flavours

 Snickers is taking its ‘You’re Not You When You’re Hungry’ platform to a new level, with a surly print ad that calls its customers ‘jerks’. The resulting ‘apology’ then promotes the candy bar maker’s new flavours. The campaign, created by BBDO New York, is being rolled out in two instalments. The first, which debuted last […]

The FAB Awards Mark their 20th Anniversary with a Day of FABulous Celebrations

The FAB Awards Mark their 20th Anniversary with a Day of FABulous Celebrations

Celebrating their 20th edition, The FAB Awards treated their attendees to a day bursting with glitz, glamour, creativity and of course food and beverage! The beautiful and exclusive Hurlingham Club in London, was once again the stage for The FAB Awards Ceremony, where guests were spoilt with cocktails, a delectable three-course dinner and an award or […]

BBDO New York Retains FAB Agency of the Year Title at The 20th FAB Awards

BBDO New York Retains FAB Agency of the Year Title at The 20th FAB Awards

BBDO New York have retained their FAB Agency of the Year Award during The 20th edition of The FAB Awards at The Hurlingham Club in London. The winner of the award, which was supported this year by MarComm News, is the agency with the most points accumulated from nominations, FAB Awards and FABulous Awards on […]

Mountain Dew Releases Dewey Ryder 2.0 Campaign Starring Danny McBride

Mountain Dew Releases Dewey Ryder 2.0 Campaign Starring Danny McBride

Mountain Dew has released their latest Dewey Ryder 2.0 campaign commercial starring Danny McBride, Dale Earnhardt Jr and ESPN personality Marty Smith, with a spot by BBDO New York. Originally introduced in 2017, Dewey took on a role as the heir to Dale Jr. following his retirement and the new face of Mtn Dew. 2018’s […]

Not Surprisingly, Lack of Snickers Leads to Uncomfortable Moments in Brand’s New Ads

Not Surprisingly, Lack of Snickers Leads to Uncomfortable Moments in Brand’s New Ads

 Snickers is giving almond and peanut butter versions of its candy bar the spotlight in two new ads that stick with its “You’re Not You When You’re Hungry” messaging. In “Ahmend,” viewers see two guys in a car. The passenger has a Snickers Almond and clearly loves all things almond. He keeps discussing almonds, […]

M&M’s Spokescandy Takes on Human Form in New Super Bowl LII Commercial

M&M’s Spokescandy Takes on Human Form in New Super Bowl LII Commercial

 The M&M’s Brand released its new Super Bowl commercial online in advance of its airing during the first quarter of Super Bowl LII this Sunday, Feb. 4, on NBC. The 30-second commercial focuses on how M&M’s spokescandies cope in a world filled with people who want to eat them. The new spot, which was created by BBDO […]