In the campaign, the brand is back to call out those making questionable decisions online, thus the one-for-two offer in a banner ad online.
Those hungry enough to click on the banner ad promoting this deal are taken to a video featuring a concerned life coach questioning this decision. The bearded man in an overly comfortable sweater shows how truly caring he is, asking straight to the camera in a soft, metered tone, “Hey there, are you OK? You don’t seem like yourself.”
It echoes the catch phrase of the campaign in a one-on-one setting, acknowledging that people just aren’t themselves when they’re hungry. The man goes on to say that “we are just a bit concerned about you.”
The life coach then tells the viewer that he has a better offer, in the most overly sincere way possible – a new deal of $1 off when you buy two Snickers bars.
Source: The Drum