May 8th sees the launch of the new campaign from Anheuser-Busch InBev for their Beck’s brand with the claim “You make it legendary”. Following a successful pitch at the beginning of the year, it has been developed and realised by Serviceplan Campaign International in the House of Communication in Hamburg. The aim of the cross-media […]
The search for the elusive perfect pint may feel like a never-ending quest, but one Argentinean agency may have found a solution. It turns out, if you want to pour the perfect glass of beer, the key lies in tilting the glass 45º. That’s how you’ll get the head of the beer just right. That’s […]
39 million miles away, the next generation of space exploration awaits its first pioneers. And while life on the Red Planet is still in the near – yet distant – future, Budweiser just unveiled its own ambitious commitment, to create microgravity beer for when we make it to Mars. Known for raising a cold one […]
In response to the growth of the active lifestyle trend in Australia, Pure Blonde has launched a new brand campaign via Clemenger BBDO Melbourne, that breaks the norms of traditional beer marketing. The Final Stretch campaign kicks off with a TV ad that has greater resemblance to a Nike ad than a traditional beer commercial. […]
AB InBev is bringing America’s number one beer brand to British shores, marking its biggest ever brand campaign in the UK. Following three-months of experiential and influencer activity to ‘tease’ the launch, Bud Light will land in the UK with a national out-of-home and digital campaign from 13th March, reminding the nation’s beer-lovers to keep […]
Twickenham Fine Ales’ craft beer arm Old Hands has launched a never-before-seen in the UK hop to its range, Denali. The hop, which Old Hands has airfreighted in specially from the US, will be used in the latest addition to the Old Hands range – its American Pale Ale. Packed with big, bold flavours of […]
Asian seafood restaurant and bar Sexy Fish is launching its very own Sexy Fish Lager (4.4% ABV). Brewed in partnership with leading Scottish craft brewer, Harviestoun, Sexy Fish Lager promises a sessionable sip; designed to pair with the restaurant’s seafood menu and decadent interior. Available to enjoy in 330ml bottle exclusively at Mayfair’s Sexy Fish, […]
U Beer, a new lager produced by Singha Corp, the original Thai brewery since 1933, is the latest addition to Thailand’s domestic beer market. Since December, Thailand’s local beer lovers as well as international visitors have been able to enjoy the fresh new taste of U Beer, a new brand adding to the Singha and Leo […]
Continuing the momentum from Diageo Beer Company USA’s positive half year financial results, Diageo announced its intention to build a US version of Dublin’s popular Guinness Open Gate Brewery in Baltimore County, Maryland. As currently planned, the company would build a mid-sized Guinness brewery and a Guinness visitor experience with an innovation microbrewery at the […]
Budweiser, no stranger to the Super Bowl, will use its coveted minute of advertising airtime to celebrate the American dream – a central theme for the brand in 2017. To officially kick-off its yearlong campaign, the brand is premiering a cinematic piece of film titled, “Born the Hard Way,” telling Budweiser’s storied history of inception […]