Tennent’s Lager has issued a cheeky reaction to a nearby ad placement from Carlsberg which is undergoing a trial-by-fire relaunch across the UK. The Danish beer brand has launched a new pilsner in a premiumisation drive that saw it promote tweets comparing its old brew to ‘piss’. It ran the creative just meters from Tennent’s stronghold […]
When Gary Fish founded Deschutes Brewery 30 years ago in Bend, Oregon, less than 100 craft breweries dotted the landscape. Today, over 7,000 craft breweries exist nationally. The huge increase in competition, along with concerns of oversaturation and slowing overall consumption trends, has created an inflection point. The category is flooded with craft brewers large […]
Have you ever imagined a day at the beach and you come across a wall of garbage blocking the entrance? That was exactly what happened with the ones intending to enjoy Ipanema Beach, in Rio de Janeiro. The sign in front of the wall said: “One day, the trash left on the beach will stop […]
Modus Operandi Brewing Co, one of the first Australian craft breweries to use aluminium cans, are introducing their famous beers into 375mL cans to expand their distribution and accessibility – But don’t worry, fans of the iconic 500mL ‘Silver Bullet’ will still find them as Limited Releases. Design agency Co-Partnership have again been entrusted to […]
Our drinking habits are changing fast and the beer industry is transforming alongside these trends. The Office for National Statistics states that one adult in five in the UK is now teetotal, and for 16-24-year-olds, it goes up to one in four. Some 4.5m people took part in Dry January last year, a number which […]
Over the last couple of years, the southern border area between Israel and Gaza has become a buffer zone for the ongoing Israeli-Palestinian conflict. A conflict that has put many farmers of Israel’s border towns and kibbutzim in the line of fire. Recently, as the conflict has flared up, over 2,600 hectares of crops, mainly […]
BevZero will supply premium non-alcoholic wine, and beer products, through the use of technology that includes the spinning cone column and, more recently, its Go-Lo technology. It will utilise ConeTech’s technologies, which allows for the removal of 100% of the alcohol from a wine, or beer, it says, without compromising the quality of the finished product. […]
Bud Light is releasing new ‘Dilly Dilly’ creative during one of the biggest football days of the year – Thanksgiving, and it features a royal feast with the newest characters in the series. In the 45-second spot by Wieden+Kennedy New York, the King character sits at a table with the pasty and very proper […]
Chicago brewer Goose Island is opening a brewpub in Shoreditch in November, metres away from BrewDog’s own bar in the area, timing the launch with the release of cult-beer Bourbon County Stout. The 16.9oz bottles will retail for £20 at: Kill the Cat in Shoreditch and Ghost Whale in Brixton from 11am on Friday 23rd […]
BrewDog is set to launch the world’s first ever craft beer airline, which will take off in February next year. The flight will take place on a bespoke, branded Boeing 767, and will fly from London Stanstead to Columbus, Ohio, where the BrewDog brewery is based. Passengers on the flight will get the full […]