New-world Vermouth brand Regal Rogue has launched a social media marketing push as it rolls out into Waitrose stores and begins its planned international expansion. The craft vermouth brand, which launched in Australia in 2011 and UK in 2014, has just launched in the US and over the next six months, will launch in Denmark, […]
William Grant & Sons UK has this week launched its first ever dynamic digital out of home campaign for Glenfiddich and its innovative Experimental Series. Devised by out-of-home (OOH) and location marketing specialist, Posterscope, working with partners Vizeum, the campaign seeks to capture the attention of whisky fans at the right time of day and […]
Following on from ignis’ recent work for Calvet, the agency announced the launch of a new campaign for J.P. Chenet. They were approached to create a unique and clear voice for the brand whilst highlighting its new, smaller format offering. The brand, known for its unusual bottle shape and broad flavour appeal, has been given a […]
Brooke Bond Red Label and Star Sports have joined forces to bring together Indian cricketer Venkatesh Prasad and Pakistani cricketer Aamer Sohail to break barriers over a cup of tea. The two players spoke about their playing days, when the rivalry was intense between India and Pakistan in cricket, and aimed to dissolve their differences […]
Fall is here, and Busch Beer wants to give Americans even more reasons to get outside and enjoy their public lands, which is why the brand has launched an outdoor challenge nationally in forests across the country, inviting America to celebrate the great outdoors this fall with the motivator of free beer (or cash equivalent). […]
Salcombe Brewery has unveiled a new look for its Salcombe Gold beer with a visual identity designed by brand, creative and digital agency Mr B & Friends. Salcombe Gold comes in a 330ml bottle and forms part of the brewery’s craft beer range, which includes the new Salcombe Pale Ale. It has developed a strong […]
Halloween costume and party planning has already begun, and BACARDÍ is packing a punch with its latest creative campaign full of frights and delights. All summer, BACARDÍ celebrated its campaign, “Do What Moves You,” but come Halloween, they’ll make people move in a different way: making them jump out of their seats with a […]
Tarongino USA is a fun, fresh, sparkling canned wine made from 100% organic oranges. The oranges are picked from the Mencheta family’s fifth generation orchards and is crafted in Valencia, Spain. Challenged with introducing this unique wine to the US market, Watermark Design wanted to be sure the packaging reflected both the taste of the […]
Coca-Cola has launched a campaign via McCann Sydney, commemorating 80 years of great tasting beverages made by Australians in Australia. The integrated marketing campaign will have multiple touchpoints with consumers led by a new locally-produced TVC running across screens and also supported in PR, social media and out-of-home. The TVC will be aired during […]
BrewDog has launched a new lager into its canned range to replace Kingpin, which fell from the line-up earlier tin 2018. Created by B&B Studio, Lost Lager steps away from BrewDog’s colour-coded canned range, in which the lager variant was traditionally yellow. The new design is white, with red type and a silver unicorn illustration […]