Following the successful launch of its Robinsons Fruit Cordials and Fruit Creations ranges, Britvic has announced plans to extend the ranges from the no.1 branded squash in the UK, with the addition of two new exciting flavours. Landing in stores from the 1st October, Robinsons Fruit Creations Strawberry & Watermelon and limited-edition Fruit Cordial Crushed […]
Branding and design agency Eat With Your Eyes, were approached to provide branding for Bedford based independent beer shop and tap room, Beerfly. “We set out to create a unique and memorable beer shop brand with pints of fun and wit – while also avoiding done-to-death craft beer cliches,” said the design experts on their website. […]
Tanqueray Gin & Tonic is a timeless classic, served in the finest bars in the world. Diageo approached Australian design experts Co-Partnership, to provide a fresh take on their timeless gin brand. The brief was to offer consumers a perfectly mixed G&T package that upholds the heritage and authenticity of the parent brand, setting a new benchmark for premium […]
Britvic is publishing a video showcase of some of its most iconic and innovative advertising campaigns from across its markets to celebrate its 80th year as a leading soft drinks company, having first opened its doors for business in 1938. The video showcases some of the company’s favourite characters, from the R.White’s ‘Secret Lemonade Drinker’, […]
Ridley Scott returns to advertising to direct his first commercial in over 15 years for the world’s best-selling cognac, Hennessy. Scott partners with Hennessy for a series of groundbreaking commercials for the Hennessy X.O cognac, which will premiere globally in 2019. Complementing the idea that ‘Each drop of Hennessy X.O is an Odyssey’, the director […]
Following the US launch of the H41 Wild Lager, National Geographic and Heineken have introduced “A Wild Lager Story,” a branded content partnership created to bring the beer’s unique scientific – and accidental – discovery to life. National Geographic’s long-time mission has been to awaken curiosity in audiences around the world, proving to them that […]
The Ardgowan Distillery has launched a dram with a difference – containing malt whisky which has been to the South Pole. Each bottle of Ardgowan Expedition, a 20-year-old premium blended malt Scotch whisky, contains whisky which has travelled to the South Pole and back, carried by explorer Robert Swan OBE and his son Barney on […]
As consumer demand for more refined and unique spirits continues to grow, Patrón Tequila, producer of the world’s highest-quality ultra-premium tequila, launches Gran Patrón Smoky. Using agave that is roasted with mesquite for about seven days in small underground stone pits, Gran Patrón Smoky brings a new level of meticulous detail and distinct taste to the […]
Coca-Cola is encouraging consumers to “slam dunk” their empty Coke bottles into recycling bins in an integrated campaign led by a 30-second TV ad. The campaign, created by McCann Europe, kicks off ahead of Recycle Week (24-30 September) and is fronted by the “Across the tracks” TV spot, which will premiere on Saturday (15 […]
Proper Job, St Austell Brewery’s best-selling IPA, is being bolstered with new branding and a marketing push, created by TMW Unlimited. The beer was launched in 2008 and has become a smash hit for St Austell Brewery, becoming one of the UK’s best-selling bottled beers in supermarkets and the independent and family-owned brewer’s best-selling export […]