Perrier Carbonated Mineral Water introduces Perrier & Juice drink, a bold refreshment available for the first time in the US, and brought exclusively to the Los Angeles area. The new product line features the iconic Perrier mineral water, mixed with real fruit juices and a touch of sugar, for a treat worth savouring during life’s […]
Before the craft drinks revolution, genuinely tasty beverages that were founded on taste and creativity, rather than global branding and mass-production, were hard to come by. Fortunately, flavour and brand character now abound in beers and spirits, and the big global brands are scratching their heads, or just buying up the craft brands to compete! […]
The Pepsi logo has enough curves to invite people to think that the brand is perfect for refreshment on the water or while doing outdoor activities. That was the inspiration behind an outdoor and print campaign called ‘Feel Light’ for Pepsi Light by Sancho BBDO in Colombia. In their creative hands, the red, white and […]
Comedian and actor Adam Devine has been appointed to the position of Captain Morgan Chief Party Officer, effective immediately, the iconic rum brand announced. In this position, Devine will star alongside Captain Morgan in a new television campaign and will be charged with helping party-goers across the country live #LikeACaptain year-round. As the first rum-appointed […]
Weetabix On The Go Kids has joined forces with Activate Camps, the leading provider of active childcare across the UK, to giveaway 5,000 cartons to children throughout the summer holidays. The drinks will be distributed at 250 Activate Camps across the UK, alongside a £1 off coupon to use in grocery stores. Launched in April, […]
Bud Light and the Cleveland Browns announced the creation of the Bud Light Cleveland Browns “Victory Fridge,” a smart-technology refrigerator that will automatically unlock after the Browns capture their first regular-season victory of the 2018 NFL season. Beginning August 14, Bud Light and Ohio-based wholesaler House of LaRose will install the Bud Light Cleveland Browns “Victory […]
With the hot summer months in full swing, beer lovers are reaching for their favourite cold brews to beat the heat. But as consumers venture down their grocer’s beer aisle, they are met with an onslaught of brands vying for attention in a sea of packaging. When MillerCoors recently relaunched the Mexican import brand Sol, […]
Launched by Heineken in 2017, Maltsmiths aim to target beer curious consumers who are yet to expand their repertoire and sample craft beer. The new advert, created by St Luke’s and directed by RSA’s Jake Scott, features a duo of Brewers dancing their way through the working day to reveal a lager that’s ‘as […]
As an extension of the brand’s “Do What Moves You” campaign, BACARDÍ and Major Lazer are once again supporting musicians with the continuation of Music Liberates Music, a program designed to give up-and-coming artists a chance to share their music with the world. Starting August 14, artists from the US, Puerto Rico and the Bahamas […]
In a world first, Carlsberg teams up with creative agency, Fold7, and production company, Armoury, to launch a waterfall-powered pub off the back of a new four-part documentary series, ‘Build the Danish Way’. With this new piece of branded content, Carlsberg opts for a non-conventional approach to the reality TV format to reimagine the […]