Diageo, the makers of Smirnoff, the original vodka for everyone, know the best things in life do not have to be – and in fact, should not be — expensive or exclusive. That’s why the world’s most awarded vodka has partnered with some of the most fun personalities around: actor and producer Ted Danson, actress […]
Coca-Cola Great Britain has revealed a new design for the Coca-Cola range featuring new look packaging for Coca-Cola original taste and Coca-Cola zero sugar. The changes unify both variants with the iconic Coca-Cola red and form part of the company’s commercial strategy to encourage more people to try Coca-Cola zero sugar. A £5m marketing […]
To launch their new Cornish spiced rum in London, Dead Man’s Fingers is creating ‘SkullCuts’, a unisex barbershop specialising only in ‘close to the bone’ styles and scalp treatments. Contrary to traditional barbers, who focus solely on hair, SkullCuts is designed to give both men and women the confidence to show off more of […]
Dr Pepper is the fuel for college football fandom, and its new marketing campaign for the 2018-2019 season – Fansville – is a parody TV show drama that captures the emotional rollercoaster of college football fandom. The episodic-like campaign, created by Deutsch, tells the stories of passionate fans in a fun and humorous way through […]
Hoegaarden is well-known for the hint of orange peel and coriander, adding unique fruity flavour to the beer. The refreshing and crisp beer, therefore, is a great fit for Shanghai’s tortuously humid, sweltering summer. So Geometry Group in China decided to create a Hoegaarden Green House in the middle of summer, to provide much-needed relaxation […]
Perrier Carbonated Mineral Water introduces Perrier & Juice drink, a bold refreshment available for the first time in the US, and brought exclusively to the Los Angeles area. The new product line features the iconic Perrier mineral water, mixed with real fruit juices and a touch of sugar, for a treat worth savouring during life’s […]
Before the craft drinks revolution, genuinely tasty beverages that were founded on taste and creativity, rather than global branding and mass-production, were hard to come by. Fortunately, flavour and brand character now abound in beers and spirits, and the big global brands are scratching their heads, or just buying up the craft brands to compete! […]
The Pepsi logo has enough curves to invite people to think that the brand is perfect for refreshment on the water or while doing outdoor activities. That was the inspiration behind an outdoor and print campaign called ‘Feel Light’ for Pepsi Light by Sancho BBDO in Colombia. In their creative hands, the red, white and […]
Comedian and actor Adam Devine has been appointed to the position of Captain Morgan Chief Party Officer, effective immediately, the iconic rum brand announced. In this position, Devine will star alongside Captain Morgan in a new television campaign and will be charged with helping party-goers across the country live #LikeACaptain year-round. As the first rum-appointed […]
Weetabix On The Go Kids has joined forces with Activate Camps, the leading provider of active childcare across the UK, to giveaway 5,000 cartons to children throughout the summer holidays. The drinks will be distributed at 250 Activate Camps across the UK, alongside a £1 off coupon to use in grocery stores. Launched in April, […]