“Use kind words only. Learn to share. If you can’t make it on your own, it is okay to ask for help.” A new Coca-Cola video highlights the affirmative values behind every household rule, showcasing day-to-day situations in a lighthearted way. With the slogan “every house has its rules but they take on a special […]
London-based independent creative agency, Impero, announce their appointment as a key strategic and creative partner for Pernod Ricard’s Havana Club rum. The agency will be responsible for taking the Cuban rum in a new direction by putting street-culture at the heart of the brand in order to establish its leadership within the category. Impero are […]
The new Sydney Doesn’t Suck campaign, aimed at getting rid of single-use plastic straws across bars in the city, has launched with a humorous online video from creative agency Paper Moose. The campaign has been driven by Jess Miller, the deputy lord mayor of Sydney and deputy chair of the environmental committee, to highlight […]
Heineken, the world’s leading international brewer, launches the ninth year of its highly-anticipated #Heineken100 program by kicking-off its partnership with Italian Sportswear brand Kappa for a limited-edition, six-piece capsule collection. The 2018 #Heineken100 program commemorates and continues the conversation following the World Cup, by partnering two global iconic brands that share a rich heritage of supporting soccer […]
The Madison Square Garden Company and PepsiCo held a special press event to announce a new, multifaceted partnership, making the beverage and food company one of MSG’s official signature marketing partners, beginning Sept. 1, 2018. PepsiCo will become the exclusive non-alcoholic beverage and salty snack partner across various MSG properties, including New York’s Madison Square […]
Coca-Cola Australia has announced the launch of its newest flavour innovation – Coca-Cola Orange No Sugar. The product, which combines a classic Coca-Cola taste with a hint of orange flavour, aims offer Australians a wintery twist for the cooler months. The multi-million-dollar campaign, created by Ogilvy Sydney, will be driven by digital, social media, influencer […]
The Balvenie launches its final installment of The Craftsmen’s Dinner. This year, the series of short films, hosted by renowned Michelin starred chef, Michel Roux Jr., takes place at The Balvenie Distillery in Scotland, where Michel gets sparks of inspiration from the craftspeople behind the whisky. Spending a week at the distillery, Michel aims […]
Tanqueray, the gin brand owned by Diageo, has created what it’s calling the UK’s first Negroni fountain. The brand is marking the launch of its orange-flavoured gin Tanqueray Flor de Sevilla with a Spanish inspired fountain that will feature in bars across London and Manchester. Tanqueray said it took inspiration from the old drinking fountains […]
Fans of the iconic Nestlé Nesquik rejoice — your favourite flavoured milk drink is celebrating its first experiential event to honour its 70th anniversary. Opening Sat, July 21, Nesquik is hosting “The Nesquik Milk Stop,” a week-long pop-up event at the popular Third Street Promenade in Santa Monica. Guests can join to celebrate years of […]
Glenfiddich is launching a new campaign created by creative agency Space to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign launches on July 23rd in the USA first followed by other lead markets, and is part of the brand’s continued drive to recruit new drinkers into the […]