A new campaign for a beer founded by a beverage giant and a media company is taking the utility of its brew to the next level in a new campaign. In October of 2016, AB InBev and Vice joined forces to create a new beer in the US, Old Blue Last (OBL), named after the […]
Hendrick’s Gin’s tagline is ‘Undeniably peculiar, utterly delicious’ – a phrase that could equally describe Tulips and Chimney’s acclaimed animations. “We have long been admirers of the Hendrick’s Gin aesthetic,” says director Ree Treweek. “Its Victoriana surrealism is so aligned with our style that you can imagine our delight when we were approached by […]
Levi Roots Soft Drinks is set to spice up soft drink sales this spring with the launch of new Exotic Kick. The Mango and Coconut flavoured carbonated drink has a kick of chilli, which is designed to appeal to spice-loving 16-35 year old males, the brand’s target audience. The drink has been developed exclusively for […]
With summer just weeks away, Mike’s Hard Lemonade is pushing its signature lemony malt beverage in a campaign that riffs off of internet humor. The campaign is a continuation of the brand’s ‘Drink on the Bright Side’ effort, which launched last year in a bid to appeal to males aged 25-29. The latest iteration […]
Budweiser, the Official Beer of the FIFA World Cup, unveiled its new global campaign, “Light Up the FIFA World Cup,” which encapsulates the unparalleled euphoric energy of the world’s biggest sporting event and Budweiser’s passion for energising fans as they watch and celebrate their favourite players, moments and teams throughout the tournament. Major highlights of […]
Absolut unveils the summer’s best-dressed party favour – the limited edition Absolut America bottle. Perfectly suited for any backyard barbecue or firework festival, Absolut America is bringing people together to celebrate, and support, America the beautiful – with the help of a national community improvement nonprofit organisation, Keep America Beautiful. Painted in red, white and blue, […]
Starbucks announced it will form a global coffee alliance with Nestlé to accelerate and grow the global reach of Starbucks brands in Consumer Packaged Goods (CPG) and Foodservice. With a shared commitment to ethical and sustainable sourcing of coffee, this alliance will transform, expand and elevate both the at-home and away-from-home coffee and related categories […]
Tuborg, the Danish lager brand, has announced the return of its successful music campaign Tuborg OPEN, which this year sees global pairing Diplo and MØ exploring musical influences and creating new collaboration tracks with artists from around the world. Now in its second year, Tuborg OPEN is once again bringing together a group of […]
Hart & Jones have redesigned one of Sacred Spirits’ most important offers, their cardamom flavoured gin, with the new packaging being launched to the high end on-trade outlets in May 2018. Sacred Spirits are a boutique distiller who started producing a critically acclaimed range of spirits from a residential house in Highgate North London in […]
UEFA and Pepsi have announced Dua Lipa as the music artist performing at the 2018 “UEFA Champions League Final Opening Ceremony presented by Pepsi.” The multi-award winning, ‘New Rules’ singer will take to the pitch to help fans in every corner of the globe celebrate their love of football and build anticipation minutes before the […]