Islay’s most remote distillery, Bunnahabhain has unveiled two new limited edition expressions – a peated Bunnahabhain 2004 Moine Brandy Finish and an unpeated Bunnahabhain 2003 Pedro Ximénez Finish. The 2004 Moine Brandy Finish is a peated malt that has latterly been matured in brandy casks, which is a first for the distillery. Bottled at 55.7%, […]
With more than 70 years of innovation under its belt, leading juice company Tropicana continues to evolve to meet consumer demand. On March 12,, the brand announced its newest product offerings: Tropicana Kids and Tropicana Coco Blends. Tropicana Kids is an all-new line of certified USDA Organic premium fruit juice drinks offering delicious taste for […]
Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality (VR) experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time in March at the NFL Combine in […]
Thatchers cider has released a new advertising campaign by creative agency Joint, that humorously tackles the topics of farms and family life. This 16 episode content series sees the return of the Thatchers spokesman from the 2017 ‘Hot Air Balloon’ campaign. This time he’s exploring the ‘farm and family’ facts behind Thatchers cider. The content […]
UK wine importer and producer Boutinot has just launched a new brand identity and packaging for its trio of Riojas, called Vega del Rayo, with design by Biles Hendry. Branding and design agency Biles Hendry was tasked with taking Boutinot’s contemporary-style Rioja – made with grapes from the Carlos Serres vineyard in Haro – and […]
With its iconic red label and secret recipe, it’s been one of the world’s most famous soft drinks for more than a century. Now, however, Coca-Cola is on the brink of a new chapter – with plans to launch its first alcoholic drink. The company is currently experimenting with the creation of a popular type […]
Coca-Cola is launching a major campaign across key global markets, aimed at getting young people to drink the fizzy drink to avoid post-lunch fatigue. The campaign focuses on the concept of ‘fizz up your afternoon’ – an insight that there’s a moment of lethargy after eating lunch – which was developed more than two years […]
Throughout history Pepsi has brought joy to each generation, connecting fans with the entertainment that has made the brand an icon in pop culture. With the world’s most popular sport in the hearts and minds of people more than ever, Pepsi announced its global 2018 “LOVE IT. LIVE IT. FOOTBALL.” campaign. From share-worthy content with […]
In the lush, green grasslands of Guatemala, a community of over 700 women are weaving their way to independence and empowerment by hand-crafting intricate ‘petate’ bands (woven palm leaves) that adorn the bottles of rum brand, Zacapa. Inspired by these unique women, ahead of International Women’s Day, acclaimed lifestyle photographer and Instagrammer, Nicolee Drake travelled […]
In the latest campaign for Guinness, AMV BBDO tells four uplifting ‘Made of Black’ stories that celebrate individuals who are showing unexpected character in the world of football, and inspiring those around them. The four films were directed by Wilkins & Maguire – BAFTA nominated documentary-makers at production company Stink and co-written with Andy Clough […]