Belvoir Fruit Farms recently hosted a cookery demonstration by chef and actress, Lisa Faulkner for 12 key mummy bloggers and their children. Intended to show that baking together can be fun, provided mum can overcome her horror of the mess, the bloggers and a mixture of boys and girls aged between 7 and 11 followed […]
As Vimto continues to outperform the market, growing at 6.8% vs. 1.4% for the category, the popular brand has announced a nine-month distribution drive for its hugely popular RTD range. Vimto is already the fastest growing brand in this sector, seeing a +23% sales increase in RTD’s year on year. Vimto brand value is at […]
Iconic cognac house Martell unveiled Martell VS Single Distillery, a cognac from a single distillation source, with design by Nude Brand Creation. The packaging design highlights elements of the product story to provide differentiation within the category and help consumers to better understand what makes it special. Pioneering Spirit A pioneer amongst cognac houses, Martell […]
In Leo Burnett’s new campaign for McDonald’s McCafé Iced, a young woman sitting on a bench outside a McDonald’s restaurant is fast forwarded to the fun, excitement and romance of her summer to come by the McCafé Iced drink she is sipping. In the ad, when the woman takes a sip of McCafé’s new Raspberry […]
More than half of visual artists today are women, however work by women artists makes up only 3-5% of major permanent collections in the US and Europe. To help advance opportunity for women in the arts, LIFEWTR, a premium bottled water that fuses creativity and design to serve as a source of inspiration and hydration, […]
Four years ago, the America’s Cup announced their decision to bring the 35th running of the event to Bermuda in 2017. One company in particular instantly realized the enormity of this occasion: Goslings Rum, the oldest and largest export business on the island, established there in 1806. As the 7th generation President & CEO of […]
With Memorial Day behind us, summer has unofficially begun. For Bacardi, that means it’s time to break free. So the brand is partnering with BBDO NY and Major Lazer, popular DJs who have gone on to become one of the most popular acts in show biz among the millennial crowd. And they are partnering as […]
Smirnoff has come up with a creative way to combat abuse against members of the LGBT+ community online by responding to trolls with personalised illustrations. To mark Pride Month, which takes place each year in June, the brand has teamed up with a collective of socially engaged artists and illustrators for its #ChooseLove campaign. As […]
Carlsberg UK has announced Toast Ale as the winner of its first YOUR BEER, here? competition which gave independent breweries the chance to secure a listing in its new Crafted Handbook, launched on June 2. Toast Ale will feature alongside 65 beers and ciders in this year Handbook, which also includes five new draught and […]
Ribena and J. Walter Thompson London are launching a fully integrated, participatory campaign ‘Ribena – Doodle Your World’. It launches with new posters, social content and an updated version of last year’s TV spot. The campaign encourages users to download an interactive app which enables them to ‘doodle’ visually on their surroundings with fun and lively […]