Beverage giant Coca-Cola is giving the world’s dumb vending machines an AI-powered makeover in a bid to banish jammed change slots, broken dispensers and other malfunctions to the dim and distant past. Going way beyond a colourful touchscreen, Coca-Cola harbours visions of infusing the humourless lumps of metal, electronics and glass with a personality – […]
SanPellegrino have launched a locally targeted, weather-triggered, dynamic out-of-home (OOH) campaign to bring the picture perfect Italian lifestyle to high streets across the country. Deployed by location marketing specialist Posterscope and media agency Zenith, the campaign for SanPellegrino’s sparkling fruit beverages uses real time data feeds to dynamically deliver relevant creative executions based on weather […]
Hennessy, one of the world’s best-selling Cognac, is proud to reveal the Hennessy X.O 2017 limited edition bottle by Marc Newson, launching across the US starting July, 2017. In the hands of the world-renowned designer, a dynamic, streamlined variation on the bottle’s iconic shape breaks convention and propels Hennessy X.O, the world’s original Extra Old Cognac, […]
Every year, during the Cannes Lions Festival, the who’s who of the Marketing and Advertising Industry congregate at the picturesque city in France, to celebrate the creativity and innovation done over the last year. So if you can afford to grab a ticket to the festival (and we know that isn’t easy!), then running into […]
Tipplesworth has launched three premium cocktail mixers that make it easy for anyone to mix up a delicious and fuss-free cocktail. Created by Tipplesworth Founder, Frankie Snobel, also known as ‘Lady Tipplesworth’, these handcrafted and all natural non-alcoholic mixers are being launched exclusively at Selfridges London, at the Tipplesworth pop-up experience in the Foodhall. The […]
PITCH, a unique, open-air cinema, drinking terrace and street food venue is coming to Stratford in July, 2017. The ambitious new space is a design-led project by creative and outdoor ‘fun-architects’ ZAP Architecture, and promises to become a destination venue not only for the thousands of people who have flocked to the former Olympic Village, […]
Beginning July 6, 11 states will see their namesake on Budweiser bottles and cans as part of the brand’s latest evolution of its iconic summer packaging. Available through the end of September 2017, Budweiser’s newest look celebrates the local states Budweiser and its breweries call home. Since 1876, Budweiser has been proudly brewed across America […]
Single or double? A little tonic or up to the top? When it comes to mixing the perfect highball, we all know just how we like it. While cocktails-on-the-go are a great stopgap, they lack a certain bespoke sparkle. So, what can be done to move on from the ubiquitous one-size-fits-all version? FMCG trade magazine […]
Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a UK-wide sampling campaign. The augmented reality app will give away 10,000 free pints, redeemable in Mitchell & Butler outlets, to people who successfully ‘snatch’ and hold onto their prize for up to six hours. The virtual treasure hunt app allows […]
The consumer’s growing interest in a healthier nutrition makes them buy fruits at the supermarket to prepare natural juices at home. On the other hand, due to a daily busy routine, it is hard to find time to squeeze fruits. Having this in mind, Del Valle promoted a special activation at Deli Delícia supermarket chain, […]