Patrón Spirits will celebrate the versatility of tequila this summer by shaking up the way we enjoy seasonal cocktails. From Memorial Day through Labor Day, Patrón will pedal (literally) into local concerts, culinary events and festivals across the US with its nuanced “Patrón the Summer” cocktail experience. This uniquely designed bar-on-wheels will allow consumers to […]
Crown Cellars, the specialist wine division of Carlsberg UK, has launched its 2017/18 wine portfolio, with proven best-sellers and new additions that respond to market trends, including the explosion in demand for prosecco which continues in 2017. More than 200 wines have been rigorously tasted by Crown Cellars’ team of experts including Master of Wine […]
Tiger Beer is embarking on a six-year global partnership with the World Wildlife Fund (WWF), starting with a USD 1 million donation to support the organization’s tiger conservation efforts. The partnership will also see the launch of a digitally-led global awareness campaign – 3890Tigers – that uses the power of art and creativity to increase […]
Malibu, the Pernod Ricard owned Caribbean coconut rum, is launching its global campaign ‘101 Days of #BecauseSummer’. Created and managed by global brand experience agency Huge, the campaign’s objective is to make Malibu the summer spirit brand of choice for a global millennial audience. Building on the success of Malibu’s ‘Because Summer’ platform, the campaign […]
Premiering a new creative direction, Mast-Jägermeister SE has launched its global and US website at Jagermeister.com. The new experience features Bauhaus-inspired typography; a rich green, amber and gold palette; and footage expressing the energy of the legendary herbal liqueur. The new Jägermeister creative direction celebrates the tension between the German precision that goes into crafting […]
The beautiful and exclusive Hurlingham Club in London, once again hosted the 19th edition of The International Food and Beverage Creative Excellence Awards (The FAB Awards). Guests were treated to cocktails and a delectable three-course dinner followed by The Awards Ceremony itself, in which successful design, creative and effective work was showcased to the audience, and […]
Leading drinks design specialist Denomination has unveiled packaging and brand identity for The Caley, the most prestigious wine yet from Yalumba, a fifth-generation family wine company of the Barossa, South Australia. The design reflects the exclusivity and luxury nature of The Caley through the use of techniques such as foiling, heavy debossing the family crest. […]
Belvoir Fruit Farms is introducing a cheery ‘Hello Summer’ limited edition version of its popular Elderflower Pressé to coincide with the start of the elderflower harvest an event which is vital to the brand’s success. The eye catching ‘Hello Summer’ label combines delicate illustrations of elderflowers with another classic symbol of summer, the sunflower and […]
The FAB Awards have released the speakers and panelists line-up of the FAB Forum, which is supported by YouTube for this year. The Forum is an invite only event that will be held on May 25th, and will act as a precursor to The 19th FAB Awards. It brings together brands, creatives, media and tech to shine a light […]
Once Upon A Time’s new above-the-line work for Zeo, the healthy, no added sugar soft drink brand, has gone live. Reflecting Zeo’s refreshed branding and positioning, its ‘#cheatonwater’ campaign puts the fun back into leading a healthy lifestyle. The work, which consists of press ads and 48-sheets across 13 Transport for London Tube stations, taps […]