Premium Tasmanian beer James Boag has launched its latest brand campaign in partnership with Tourism Tasmania and collaborating partners Land Rover, Canon and MJ Bale to communicate its brand positioning of “Harnessing Rugged Tasmania for people to savour”. The campaign was developed and produced by Infinity Squared. The premium beer brand, refined from the purity of the […]
Wine, spirits and craft beer distributor Bibendum has relaunched its educational wine app, Plonk, to focus on the drinking occasion, and to create an engaged community of wine drinkers. The app has been designed, built and launched by Five by Five. Aimed at educating and introducing new audiences to wine, as well as foster a […]
Carlsberg UK has launched its 2016/17 Crafted portfolio of world, craft and speciality beers, with an extended range, a new craft cider section, and a focus on British products. The portfolio is complemented by the Crafted Handbook, an in-depth guide to current trends amongst producers and consumers, featuring unrivalled category insights alongside recommendations from industry […]
Molson Coors and Sky have announced a limited release Premier League-inspired ale, New Season (4.2% ABV), which has been created to mark the start of the 2016/17 season. New Season was unveiled by Sky Sports football presenter Simon Thomas. The ale is brewed with English malt and hops and is a light, blond ale with […]
Cocktail trends come and go, but no vodka cocktail is more iconic than the Moscow Mule. Today, cocktail menus across America feature the Moscow Mule and creative variations of the recipe—but there’s only one original. As the co-creators of the original Moscow Mule in 1941, Smirnoff vodka and Cock’n Bull Ginger Beer are celebrating seventy-five years […]
Are robots the new bartenders? Maybe not, but Patrón tequila is launching a web platform called Patrón Cocktail Lab that’s aimed at making at least part of the drinking process digital and eventually making buying a bottle of tequila as easy as turning on your Amazon Echo. Patrón Cocktail Lab is initially launching with 168 […]
The alcohol brand that put India on the whisky map internationally is Amrut. The made-in-Bengaluru label launched in Glasgow in 2004, and in 2010 Jim Murray’s Whisky Bible — the world’s leading whisky guide — named Amrut Fusion Single Malt as the third best in the world. Today, Amrut has a range of 11 whisky […]
Rokkan, the Creative Agency of Record (AOR) for the Colombian Coffee Growers Federation (FNC) and its public-facing arm Café de Colombia, launched a bold new campaign re-introducing Colombian coffee to a new generation. Titled “Greatness is Brewing,” the campaign highlights the idea that groundbreaking accomplishments are the result of many small steps—especially when it comes […]
On July 20, the first Starbucks express store in Europe opens in London’s major business hub, Canary Wharf. With an open layout, the new store features a walk-through experience and a streamlined menu at an early order point which allows customers to order, pay and pick-up even faster. “We recognize some of our customers, especially […]
Heineken is set to take over Underpass Park in Toronto on July 21, where the beer brand will host a party and unveil a piece of street art it has commissioned. A once-dormant public space under several highway overpasses in Toronto, Underpass Park was revitalized and turned into a public space in 2012 and given a fresh […]