Tequila Herradura Ultra is thrilled to announce a new global creative campaign, “Sound of Smoothness.” Featuring mesmerizing visuals paired with upbeat audio, the campaign literally illustrates Ultra’s smooth quality. The campaign’s cymatic approach balances science and art, depicting sound frequencies reverberating through the crystal clear tequila, suspended above a speaker. The “Sound of Smoothness” campaign: […]
Royal Challenge Sports Drink inspires people to be unafraid of consequences and make bold choices. Through the ‘Made of Bold’ video, Virat Kohli and Royal Challenge Sports Drink have come together to pay tribute to the bold journey of Indian athletes who play bold against all odds and need to be given the much deserved […]
Jimmy’s Iced Coffee, the family-owned range of ready-to-drink iced coffees, have just dropped their second full-length coffee-themed rap, titled ‘Who Got The Beans’. Starring the face (and musical stylings) of Jimmy’s brand, Jim Cregan, this summer anthem is a friendly challenge to encourage everyone who hears it to believe in themselves and chase their dreams. […]
With a commitment honouring those behind the brand and their unwavering passion for longstanding traditions, Jameson Irish Whiskey releases Jameson The Cooper’s Croze. A super-premium whiskey, Jameson The Cooper’s Croze is part of The Whiskey Makers Series, a range of three whiskeys, each highlighting a specific part of the whiskey making process. Curated by Ger […]
These dog days of summer can be long and hot, but nothing beats relaxing with a cold iced tea – until now. MillerCoors debuts Easy Tea Co., a lightly-carbonated hard iced tea with a crisp citrus flavour, in select markets. Over 85 percent of all tea poured in America is enjoyed over ice, and Easy Tea […]
The owner of one of the longest-held athletic records in the world, Bob Beamon, is challenging all long jump athletes to break his record this month. He’ll be waiting… and if it’s broken, Bob will buy the winner a crisp, refreshing beer: the perfect beverage to celebrate life’s great achievements and which is part of […]
Skol, an official supporter of the 2016 Rio Olympic Games, has revealed a series of videos that teaches fun ways to cheer for 15 different Olympic sports. With the help of choreographer Clarice Lima, “How To Torcer” (“How To Cheer”) features entertaining choreographies that blend dancing with characteristic moves of each sport. Swimming, soccer, tennis […]
BMB is launching a £2m campaign for Rubicon’s brand new product, Rubicon Spring. Rubicon Spring is the perfect love child of sparkling spring water and fruit juice, shaking up the water category and containing just 15 calories. The creative sees the creation of Rubicon Spring played out in a fun, animated world with a cheeky […]
Official Olympic sponsor, Skol has launched a limited edition of three cans inspired by the original metals of the Olympic award medals – Gold, Silver, and Bronze – to celebrate the event and toast with all those participating in this party. Over 1 million medal cans were produced and they can be found in areas […]
Lucozade has introduced a new bottle design for its Sport line of drinks to make the brand stand out on shelf and help consumers to identify the different flavours in the range. The new Lucozade Sport bottles feature a textured grip and ‘waist’, making it easier to hold when on the move. The design aims […]