Ahead of running during the all important Super Bowl slot next week, Bud Light and EnergyBBDO have aired the brand’s specially made for real-life Pacman game advert which has generated many headlines well in advance. The advert that aims to generate excitement and energy similar to that experienced during the big football game, and it’s […]
With the support of Water.org and its co-founders Matt Damon and Gary White, Stella Artois launched its first global social impact campaign ‘Buy a Lady a Drink’ to drive awareness of the global water crisis and help provide solutions. Every day, women around the world spend a combined 200 million hours collecting clean water for […]
After searching through 150 varieties to find the perfect hop for its latest brew, Blue Moon Brewing Company is excited to unveil its own twist on an IPA: Blue Moon White IPA. Ringing in 20 years as a brewery, they’re unveiling Blue Moon White IPA by challenging consumers to go on a search of their […]
[fvplayer src=”https://www.fabnews.live/wp-content/uploads/2015/01/LBE-DCOK003-0301.webm” width=”560″ height=”315″ splash=”https://www.fabnews.live/wp-content/uploads/2015/01/68809_rsz_2015_regret_nothing.jpg”] In 2015, Diet Coke is excited to announce the launch of ‘Regret Nothing’, a thought-provoking campaign, to inspire women to embrace their impulsive side. The new ‘Regret Nothing’ campaign aims to reflect a fundamental insight into women’s lives today; that the fear of embracing your impulsive side can lead to […]
Woodford Reserve announces the release of its latest permanent product extension, Woodford Reserve Kentucky Straight Rye Whisky, which will be available for purchase in select markets throughout the U.S. beginning in February. The latest release showcases the company’s ongoing commitment to both whisky lovers and innovation within the industry. Woodford Reserve Rye is the third […]
Fitness fanatics, nutrition nuts and beet-lovers in the U.S. can now drink their way to a healthier lifestyle. Love Beets – a line of premium, all-natural, ready-to-eat beets – has expanded its growing product line with the introduction of a new, thirst-quenching Organic Beet Juice, which will hit grocery store shelves nationwide later this month. […]
The revered French Champagne House Piper-Heidsieck, known worldwide for the red of its label and the gold of its wine, will be the exclusive champagne of the Oscars. A three-year partnership with the Academy of Motion Picture Arts and Sciences will begin with this year’s 87th Academy Awards ceremony on February 22 at the Dolby […]
Starbucks is launching Powermat wireless charging zones in ten central London Starbucks stores, the first on the high street to offer this technology. Customers simply collect a ‘Ring’ at the till point, connect it to their phone and place their device on tables and counters that have Powermat wireless charging technology built in – clearly […]
London based start-up Bella Berry launches range of three beauty drinks later this month, targeting the burgeoning beauty-on-the-go market. The first drink with beautifying ingredients to be aimed at the mass market, Bella Berry will be sold in the convenience aisle and feature a unique mix of superfruits, antioxidants and premium marine-sourced collagen (rsp: £2.49/250ml). […]
International Food and Beverage Creative Excellence Awards are delight to announce Red Design Consultants’ Rodanthi Senduka as the Packaging and Design Jury Chair for the 17th edition of the awards. Commenting on Rodanthi’s acceptance to chair the 2015 Packaging and Design Panel, The FAB Awards President N.Nayar said: “Ronda is a superstar! Her work for […]