Newcastle Brown Ale tried but failed to sneak an ad into this year’s Super Bowl after entering a thinly disguised spot for its beer into Doritos’ Crash the Super Bowl user-generated ad competition. The irreverent beer brand has posted the deliberately clunky ad online after it failed to make the grade for Doritos’ Crash the […]
Highland Single Malt Scotch Whisky distillery, Balblair, is announcing the release of four new vintage expressions in the U.S. market this month. The newly released whiskies include the Balblair 2003, 1999, 1990 and 1983 vintages, which were each distilled on the idyllic coast of the Dornoch Firth. This is the first time that Balblair, which […]
As the exclusive category advertiser for Super Bowl XLIX, Anheuser-Busch announced it will feature three ads spotlighting two marquee brands during the NBC broadcast on Sunday, Feb. 1. Budweiser and Bud Light will represent Anheuser-Busch with new creative. “The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately […]
Just in time for the premiere of Downton Abbey’s fifth season, Downton Abbey Wines expands its growing portfolio with the Countess of Grantham Collection – a delicious selection of varietal wines crafted with premium fruit from California. The new world bottlings, including a Cabernet Sauvignon and Chardonnay, take inspiration from Lady Cora Crawley, the thoroughly modern, […]
Starbucks Coffee Company introduced a new core espresso offering with the launch of the Flat White handcrafted espresso beverage, available at participating Starbucks stores in the US and Canada. The Starbucks Flat White is an espresso beverage made with two ristretto shots, combined with a thin layer of velvety steamed whole milk and finished with […]
Minibar, the premier online destination providing consumers and businesses with access to on-demand alcohol delivery, announced the launch of a partnership with Absolut Vodka, the number one premium vodka in the U.S. The partnership is a pilot program launching in New York that provides users with custom cocktail kits on-demand for the holidays. The two […]
Coca-Cola-owned brand innocent has launched a new TV spot showcasing the origins of its ingredients as it pushes both its smoothie and juice products together for the first time. The 30-second ad campaign, which focuses on Badrul, an Indian mango farmer, kicked off January 5 and will run on TV, digital and in cinemas for […]
Feeling the January blues and embarking on a month of alcoholic abstention? Then ditch your plans, pour yourself a Johnnie Walker and watch this stylishly cheering US TV ad for the famous whisky brand. “The first step of a new year,” the voiceover intones. “We’ll all take one. But where will a step take you?” […]
Crabbie’s Alcoholic Ginger Beer recently kicked off a campaign across radio, outdoor, PR, social media and trade press based on the ideas from four up and coming artists. The artists were tasked with creating and developing concepts of what they saw as ‘Refreshingly Adventurous’ and featuring the Crabbie’s bottle in different guises. The four artists […]
Glenmorangie has launched this years bespoke gifting pack, containing a bottle of Glenmorangie’s signature expression The Original and two of the brand’s elegant tumblers. The distinctive packaging, developed by ButterflyCannon, has a wrap around window displaying the contents in a dramatic and eye-catching manner. Inspired by the mesmerising window displays of luxury boutiques throughout the […]