Thanks to a collaboration between instant soup company Campbell’s and coffee machine maker Keurig, we will soon be able to make soup and coffee with the same machine. Creating a Campbell’s Soup K-cup of broth that works with Keurig’s single serve machines, the special soup pack will also come with a packet of dried noodles […]
AB InBev is allowing online fans to gift friends a pint of Stella Artois with the launch of a social gifting app to drive sales across pubs and clubs in the UK. The app allows users to share a voucher code through Facebook that can be redeemed at participating on-trade locations. AB InBev says the […]
Japanese consumers looking for something to warm them up this autumn are in luck after Coca-Cola announced it has introduced the world’s first pre-heated carbonated drinks can. The hot Canada Dry Ginger Ale will be available from custom dispensing machines in the land of the rising sun from 21 October at $1.20 a pop. This […]
The hottest ingredients and latest packaging advancements are on the agenda at Food ingredients‘ second annual Future Beverage Innovation conference, taking place in London on 09-11 December 2013. In response to consumer demands for more convenient and healthier beverages, international beverage manufacturers Coca-Cola, Suntory, Britvic, Starbucks, GSK and SABMiller will be presenting their insights into the future beverage […]
http://www.youtube.com/watch?v=xwndLOKQTDs They’re famed for their iconic adverts as much as their product itself – and the creative minds at Guinness have done it again. The latest commercial for the black Irish drink features a group of wheelchair basketball players in a heartwarming short film. The advert starts with the group of men playing a grueling […]
Captain Morgan, one of UK’s premier golden rum based spirit drink from Diageo, is launching a brand new TV, print and digital ad campaign worth £1.8m, as part of a significant, global investment into the brand. The TV creative will air on 10 September 2013 – during the England vs Ukraine football match on ITV1 […]
Foster’s Radler, Heineken’s refreshing new combination of Foster’s lager cut with cloudy lemon, brought a touch of Aussie sunshine and a taste of Australian beach life to shoppers with a new live brand experience campaign. Created by Arc London, the activity captured the laid-back attitude that permeates Foster’s TV advertising by installing a beach hut […]
Ribena and Lucozade have been sold to Suntory Beverage & Food for £1.3bn — the price of 2.3 billion cartons of the blackcurrant drink. GlaxoSmithKline, Britain’s biggest drugmaker, put the drinks up for sale in February as part of chief executive Sir Andrew Witty’s push on healthcare brands and vaccines. Private equity firms including Blackstone and […]
http://www.youtube.com/watch?v=2oiHPEzCa08 Bud Light, the official beer sponsor of the National Football League, is once again pairing the nation’s most popular beer and most popular sport for a fan-centric campaign that will include new TV creative and NFL- and team-specific packaging. Bud Light’s new TV campaign, “Dilemmas,” is an evolution of last year’s popular “Superstitions” campaign […]
It is time for the 2nd Issue of our e-zine and as most big Hollywood movie franchises have found out – The sequel is not the easiest thing to make. But we hope our effort is more like ‘The Dark Knight’ rather than ‘Batman & Robin’. We have made a conscious effort to step-up our […]