Johnnie Walker announces its next step in the art of blending with the release of Johnnie Walker Platinum Label blended Scotch whisky. Inspired by a Walker family custom to craft exclusive Scotch whisky blends for private gatherings that were never sold, Platinum Label is the most perfectly crafted 18-year-old blended Scotch the company has ever […]
Water in a Box, which claims to be the UK’s first Tetra Pak carton-packaged water, has launched with designs by Designate. The Water in a Box range is owned by Vivid Water Ltd, and comprises four variants – Spring water, Orange and Peach, dash of Strawberry and dash of Lemon and Lime. Brighton-based consultancy Designate’s […]
Pepsi MAX will air the brand’s new TV commercial to support its latest, and biggest, gaming campaign. Debuting just ahead of the official NFL season, the ad, titled “Disappearing Sanders”, is the television expression of the current Pepsi MAX promotional campaign bringing excitement to fans by inviting them to unlock a legendary player in the […]
“Coca-Cola Summer Love” is the annual summer event for Israeli teenagers – a once in lifetime experience. Unfortunately, not everyone can join the fun. So how do we bring this amazing experience to those who can’t physically be there? Coca-Cola presents: The Social Robot – a robot that allows teenagers to be part of the […]
Imagine being able to pour beer with your mind. Well, stop imagining! Castle Lite has made it possible by introducing the world-first Extra Cold Mind Reader. Conceived and developed by digital agency Hellocomputer, this awesome machine is designed to reward you for focusing on ‘extra cold’. The machine utilises an EEG headset, which is calibrated […]
To ensure that you would not have to miss out on your daily dose of good coffee on your travels, Stumptown Coffee has teamed up with outdoor gear-maker Poler to create a handy coffee kit that lets you make a good cuppa on-the-go. Consisting of a couple of enamel mugs, AuroPress coffee maker and a […]
Coca Cola Israel has joined the brand’s global #shareacoke campaign, in which people could purchase personalized cans and bottles with their names on it. Building on this great idea, we decided to take it even a step further: We created a personalized road that greeted our consumers as they approached it, in the same personalized […]
BrandOpus has created the branding and packaging for Vivid, a new ‘super-food’ soft drink start-up. Vivid is created from matcha, a ground powder originally from Japan that Vivid claims to be ‘energising’, ‘clarity-bringing’ and high in antioxidants. BrandOpus says this is the ‘first Matcha drink developed for the on-the-go consumer’. The consultancy’s designs for Vivid aim […]
Pernod Ricard’s Absolut has unveiled a new look for its flavoured vodka range, rolling out across the UK in August 2013, with Absolut Pears and Absolut Raspberri the first to market, other flavours will follow throughout 2013 and 2014. The aim of the redesign was to “give our customers distinct designs that are unlike anything […]
Eight O’ClockCoffee, America’s original gourmet coffee since 1859, is stepping up its style with a momentous brand refresh this summer. With modern, sleek red packaging, tasty new varieties, and new consumer communication to be featured on air, online, and on the runway, Eight O’Clock Coffee will be taking to the coffee aisle with a fresh […]