Costa, one of UK’s favourite coffee shop, will for the first time in the company’s history, introduce not one, but four very special Christmas-themed take-away cups to its stores this festive season! The fabulous range of cups will be available in all of Costa’s 1,600 UK stores from 7th November 2013 and will remain in […]
Starbucks unveiled its newest outpost, Teavana. Unlike the company’s other 13,000+ stores, Teavana will only carry tea and it will be served in a calm environment specifically designed to lure the 158 million Americans who prefer Chamomile over cappuccinos. In addition to an interior design that caters to tea drinkers–here food displays come after you […]
Based on the idea that one can lead a non-sedentary, healthy lifestyle by making small changes to their everyday routine, advertising school Escola Cuca in Sao Paulo, Brazil has created an interactive subway ad for Coca-Cola that urges commuters to take the stairs. The ad consists of placing a weighing scale at the base of […]
http://www.youtube.com/watch?v=ArIWEM2znO8 Proximo spirits has launched a global campaign to promote its 1800 Silver Tequila brand. Devised by VIA Agency, the campaign is based on the premise that the premium tequila landscape is too cluttered with style and flash and too little substance. Three 60-second and one 15-second spots starring Ray Liotta have been created, suggesting […]
Gravity Road, the Cannes Lions award-winning creative company working with Bombay Sapphire, the world’s number one premium gin, has launched a new global advertising campaign for the brand – Imagination Distilled. Gravity Road brought Nexus Productions on board for the UK launch, to realise Gravity Road’s creative concept of the ‘Imagination Machine’ across print, an […]
This Halloween, Brussels, Belgium-based ad agency Buzz In A Box created a humorous ad for Pepsi that reflects the brand’s competitive relationship with Coca-Cola. Consisting of a simple but brilliantly executed image, the ad shows a can of Pepsi wearing a red cape that is marked with Coca-Cola’s iconic logo. The tagline reads “We wish […]
Heineken announced the extension of its sponsorship with the UEFA Champions League. The new agreement, means that Heineken the leading international, premium beer brand will continue as an official partner of the world’s most prestigious club football competition up to and including the 2017 / 2018 season. Heineken has been an integral partner of the UEFA […]
Australian wine brand, Jacob’s Creek, has launched a smartphone app to give customers rewards if they scan their shopping receipts. Entitled the “Premium Drinks App”, Jacob’s Creek said the promotion has been designed to revolutionise the way in which customers can redeem promotional offers on the go, whatever their location. “The launch of the Premium […]
The beer industry saw gains in both dollar and volume in 2012 after a three-year downturn. Well-marketed new products and slight improvements in the unemployment rate contributed to the beer industry’s overall growth. Although the second half of the year didn’t fare as well from an economic standpoint, the industry was still able to see […]
It is known that when coffee giant Starbucks starts using red paper cups—rather than its de rigueur white paper cups—Christmas is round the corner. For this year’s holiday season, the coffee company has unveiled new designs for its red paper cups. Devoid of the iconic snowmen, ice skaters and other characters, the new ‘Starbucks Holiday […]