Carling has released an online ad to tie in with the Duchess of Cambridge giving birth to a son. The humorous ad, created by Creature, fits into Carling’s “refreshingly perfect” campaign, which launched in May 2013. The spot shows a man in dungarees entering an empty nursery and then setting to work decorating the room. The […]
As Open hopeful Brandt Snedeker battled for the Claret Jug at this year’s championship at Muirfield, Scotland’s top brewer made sure his ‘T’ was in the bag. After the American revealed he’s a convert to the host nation’s favourite pint last week, the Tennent’s team swung into action to drop off a golf bag with […]
Tennis Grand Slam Champion Rafael “Rafa” Nadal served up the party of a lifetime on his home island of Mallorca last night for winners of a Bacardi Limited social responsibility competition. The Bacardi Limited Global Social Responsibility Ambassador hosted “The Champions’ Party” for the lucky “Mix with Rafa” promotion winners and their guests at the […]
South African coffee company Douwe Egberts believes people will love their coffee once they have tried it—to let more people try their product, they placed an innovative coffee machine at the O.R. Tambo International Airport, “where people most needed a coffee”. Unlike most coffee machines, this special one is not activated by money but by […]
Buxton natural mineral water is promoting its sponsorship of The Ashes with a digital outdoor advertising campaign, fronted by Alastair Cook, the captain of the English cricket team and Buxton brand ambassador. The campaign, created by Posterscope for Nestlé Waters UK, aims to keep fans informed and updated on the latest scores, news and social […]
Pepsi Max has launched a new campaign, with Arnold KLP responsible for brokering the deal to make Dynamo the face of Pepsi Max in the UK. The campaign aims to encourage consumers to ‘Live for Now’ and make their everyday experiences as exciting as they can be. The partnership kicked off on June 23rd with […]
Absolut Vodka is launching a £13.49 price marked pack for its 50cl bottle aimed at the independent off-trade, following the successful introduction of both Malibu and Campo Viejo price marked packs earlier this year. The mechanic aims to help independent convenience retailers drive rate of sale, by offering consumers premium vodka at an accessible price […]
As part of its ‘Open Happiness’ campaign, Coca-Cola decided to send its people all over the world to spread some friendliness. These individuals traveled to Jamaica, the UK, Pakistan and more, and were tasked with smiling at strangers that they meet. Whenever someone smiled back at them, they were rewarded with a free drink or […]
A North Yorkshire brewery believes it would be criminal for beer lovers not to enjoy its latest brew. T&R Theakston Ltd has created its first ever lagered ale as the latest edition in its monthly seasonal range, which coincides with their annual sponsorship of the world’s biggest crime writing festival. For the last 10 years, […]
The tradition-rich German brewery Paulaner has been able to further increase its sales volumes in the highly competitive Latin American market in recent years, nearly tripling sales since 2009. Beer specialities ‘made in Bavaria’ “Latin America is an important future market for us. The strong sales figures underscore the positive reputation of German quality products […]