South African coffee company Douwe Egberts believes people will love their coffee once they have tried it—to let more people try their product, they placed an innovative coffee machine at the O.R. Tambo International Airport, “where people most needed a coffee”.
Unlike most coffee machines, this special one is not activated by money but by yawns—equipped with facial recognition software, it is capable of detecting the exact moment of a yawn.
Once it detects a yawn, it starts to dispense a steaming cup of coffee for the tired person standing in front of it, who obviously needs a caffeine fix.
In total, the “Bye Bye Red Eye” coffee machine rewarded 210 yawns with delicious cups of coffee—from the smiles of those who managed to get themselves a free cuppa, the machine was a hit.