Dedela abanye: New Jameson ad ‘makes room’ for real South African experiences

Dedela abanye: New Jameson ad ‘makes room’ for real South African experiences

Forget the aspirational scenes of men in sharp suits playing poker or hanging out at exclusive roof-top bars. That’s not what whiskey should be about. There’s nothing stuffy about a drink at the heart of social experiences as diverse as the South Africans who enjoy them. That’s the message behind a new ad from Jameson […]

Egg Films’ Dani Hynes Directs South Africans ‘Making Strides’ for Johnnie Walker and McCann 1886

Egg Films’ Dani Hynes Directs South Africans ‘Making Strides’ for Johnnie Walker and McCann 1886

Egg Films’ Dani Hynes and McCann 1886 have collaborated on a TVC unpinning a new campaign for Diageo brand Johnnie Walker that both commemorates and celebrates the ambition and determination of South Africans who have made it to the top of their fields.  The creative directors at McCann 1886, Theo Egbers and John Withers, were inspired […]

Punchy Nando’s #YouPeople Ad Takes Aim at Stereotyping and Racism

Punchy Nando’s #YouPeople Ad Takes Aim at Stereotyping and Racism

 It’s the battle of the big South African chicken brands this week as both Nando’s and Chicken Licken release their own comedic campaigns on the same day. And, as serendipity would have it, both campaigns tackle the country’s unique social, cultural and racial context with a deft sense of wit. Creative agency M&C Saatchi […]

HORTGRO’s Ongoing South African Fruit Initiative Launches For Eleventh Year

HORTGRO’s Ongoing South African Fruit Initiative Launches For Eleventh Year

South African growers begin preparations for their 2018/19 campaign to support the development of the UK market for their fruit. It’s the eleventh successive year that Hortgro, the organisation representing South African growers of stone fruit and top fruit, has worked with retailers, the media and directly with consumers to promote under the Beautiful Country, […]

Savanna Brings Taste of South Africa to Belladrum

Savanna Brings Taste of South Africa to Belladrum

Premium cider brand Savanna took a slice of South African sunshine to Belladrum Tartan Heart 2018 this summer, bringing the Savanna Braai House to the music festival and sharing samples with more than 20,000 revellers. Hailing from South Africa, Savanna welcomed music fans and performers to its pop-up Braai House where they could savour chilled […]

Castle Lite Unveils New ‘Money Calling’ Campaign by Egg Films and Ogilvy

Castle Lite Unveils New ‘Money Calling’ Campaign by Egg Films and Ogilvy

 Egg Films’ Lebogang Rasethaba directed ‘Money Calling’ for beer brand Castle Lite, a new multi-format video which includes several TVCs and a music video featuring South African hip hop stars Nadia Nakai, Frank Casino and music producer Dellz. Money Calling is set in a mysterious, moody, cold world of high fashion, rituals, and a […]

Savanna Launches New Fusion Innovation Savanna Cross

Savanna Launches New Fusion Innovation Savanna Cross

South African premium cider brand Savanna, has unveiled its latest innovation; Savanna Cross. The newest edition to the Savanna range is a distinctively smooth cider with a real hop flavour, and offers consumers all the refreshment of Savanna cider with the intriguing taste profile of beer. An established brand within the global drinks market, Savanna […]

Nando’s and M&C Saatchi Abel are on a Mission to Put Autocorrect in its Place

Nando’s and M&C Saatchi Abel are on a Mission to Put Autocorrect in its Place

 In their quest to highlight typically South African challenges, Nando’s, together with its advertising agency M&C Saatchi Abel, have launched #rightmyname in continued effort to contribute to the broader dialogue of South Africa. “At Nando’s, we’ve always loved celebrating South Africa’s diversity. So when we noticed that after more than 30 years, spellcheck still […]

Sunu Creates African Superhero Themed Follow-up to Absolut’s One Source Campaign

Sunu Creates African Superhero Themed Follow-up to Absolut’s One Source Campaign

 Egg Films’ Sunu directed Africa On Fire, NativeVML’s follow-up to the Cannes Gold-winning Absolut One Source campaign. Shot in Ghana, the four-minute film portrays creative revolutionaries as the superheroes they are – with their art form as their superpower. South African rappers Khuli Chana and Sho Madjozi star as The Dragon and The Rain […]

Tulips and Chimneys Bring Snow to South Africa in their New Spot for Cerebos and FCB Durban

Tulips and Chimneys Bring Snow to South Africa in their New Spot for Cerebos and FCB Durban

Snow, Tulips and Chimneys’ new animation, is the first television commercial in over 20 years for Cerebos, South Africa’s favourite salt brand. The FCB Durban spot tells the story of Mpho, a little girl who dreams of snow, despite living in the Karoo. Her grandparents intervene to help her dream come true – with a […]