This summer, San Francisco-based SKYY Vodka, the number-one premium vodka made in America, will launch an exclusive and stylish SKYY Vodka American Beauty Bottle designed by popular US contemporary swimwear line L*SPACE Swim. Available for a limited time during the summer months and perfect for celebrating the Fourth of July, the iconic cobalt SKYY Vodka […]
Coors Light is on a mission to refresh the most people this summer and is pulling out all the stops to do it. Whether delivered by beer vending machine or dog sled, Coors Light is using cool and unexpected ways to arm as many legal-drinking-age consumers as possible with the World’s Most Refreshing Beer. It […]
[evp_embed_video url=”https://www.fabnews.live/wp-content/uploads/2013/05/61715_0521.mov”] BACARDÍ, the world’s best-selling and most awarded rum, launches a new marketing campaign, “Vivimos,” in celebration of the brand’s storied origins in Cuba. A pioneer in rum-making and key player in Cuba’s fight for independence starting in the late 1800s, BACARDÍ rum’s founder Don Facundo Bacardí Massó and other revolutionary family members […]
A newly launched consumer education campaign called Be Berry Aware is helping consumers identify high quality cranberry juices that pack the nutritional benefits they have come to expect from this flavorful beverage. Most people know that cranberries have a multitude of health benefits, but many consumers don’t know which cranberry juices actually have a significant […]
ITO EN announces the launch of their TEAS’ TEA Summer Promotion “GET #TEAFRESHED,” an Instagram/Pinterest powered campaign encouraging consumers to share photos of their refreshing TEAS’ TEA summer moments to win a trip to Australia and a VIP Tour of the ITO EN Tea Farms. The promotion will kick-off before Memorial Day on May 24 […]
A report into social video marketing has found that the alcohol industry is failing to adequately optimise content for the social web, with 97 per cent of ad shares in the last quarter coming from four adverts alone. The report from Unruly – Untapped Potential, The State of Sharing in the Alcohol Sector – found […]
Diageo is looking to expand its roster with a search for an advertising agency to handle its vodka brand Cîroc. The drinks giant has approached a number of agencies directly to invite them to pitch for the business. Cîroc is positioned as an ultra-premium brand. Cîroc has not spent recently on advertising, according to Nielsen. […]
Born across the street from each other in Milwaukee, Miller High Life and Harley-Davidson have been making timeless American products for 110 years. Now they’re making something together. Bill Davidson, vice-president of the Harley-Davidson Museum and great-grandson of Harley-Davidson co-founder William A. Davidson officially kicked-off a multi-year partnership with Miller High Life by helping brewmasters […]
Orangina-Schweppes France is expanding the package portfolio for the classic juice drink Oasis with the launch of P’tit Oasis in a brand new 200 ml package. Being a modern and innovative package, P’tit Oasis and Ecolean are a perfect match for meeting young consumer needs. With an air-filled handle and straw attached, Ecolean Air Aseptic […]
Athletes no longer ask whether beetroot juice improves sporting performance – they just want to know how much to drink, and when. A new study – aimed at helping sportsmen and women including footballers, rugby, tennis and hockey players, cyclists and marathon runners – has the answers. The University of Exeter’s Sport and Health Sciences […]