EBOOST and SodaStream Join Forces

EBOOST and SodaStream Join Forces

SodaStream International, the world’s leading manufacturer and distributor of home carbonation systems, and EBOOST, a leading manufacturer and distributor of natural energy drinks and supplements, announced a strategic agreement to license EBOOST flavors and proprietary energy blends exclusively for use with SodaStream home soda makers. “Energy drinks are a fast-growing sector in beverages, and we […]

True Drinks Supports Michelle Obama’s Initiative for Healthier Food Options for Children

True Drinks Supports Michelle Obama’s Initiative for Healthier Food Options for Children

True Drinks, a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, is at the heart of the business movement for selling healthy products for kids and families as highlighted in the Wall Street Journal article written by Michelle Obama, “The Business Case for Healthier […]

Bacardi Asking Party Goers To ‘Walk the Line’

Party hard, but party responsibly, is the latest message Bacardi are trying to spread across India. In partnership with Indian digital agency, Webchutney, the alcohol giants have come up with a digital sobriety test called ‘Walk the Line’. “The installation is placed at bars and clubs across the cities. After a night of partying the […]

Sean “Diddy” Combs and Mark Wahlberg Join Forces to Launch AQUAhydrate

Sean “Diddy” Combs and Mark Wahlberg Join Forces to Launch AQUAhydrate

Entertainment powerhouse Sean “Diddy” Combs and actor/producer Mark Wahlberg announced a joint venture with Southern California-based fitness and wellness water brand, AQUAhydrate. Per the arrangement, Combs and Wahlberg will oversee business strategy along with CEO John Cochran , formerly President of Fiji Water. Together they will help drive the AQUAhydrate vision and be instrumental in […]

Ten Biggest F&B Companies Failing People Who Grow Their Ingredients

Ten Biggest F&B Companies Failing People Who Grow Their Ingredients

The social and environmental policies of the world’s ten biggest food and beverage giants need a major shake-up, said international relief and development organization Oxfam America as it launched its new global campaign called ‘Behind the Brands‘. The campaign was launched with new research that for the first time scores and ranks the agricultural policies, […]

Jagermeister And Freddie Roach Launch “A Brother in Your Corner” Competition

Jagermeister is proud to announce “A Brother in your Corner,” a social responsibility campaign and consumer competition with legendary boxing trainer, Freddie Roach . Arguably the most noteworthy trainer in boxing today and one of the greatest of all time, Hall of Famer Freddie Roach has trained 31 world champion boxers. Over the course of […]

Centerplate Makes Waves at South Beach Wine & Food Festival

Centerplate Makes Waves at South Beach Wine & Food Festival

Centerplate, the leading event hospitality partner to North America’s premier sports stadiums, convention centers and entertainment venues, is proud to announce its participation in the premier event of the culinary world, the South Beach Wine & Food Festival in Miami Beach. For this world-renowned culinary celebration, Centerplate has again been chosen to provide food, service staff […]

Gavin DeGraw Launches Third Annual Folgers Jingle Contest

Gavin DeGraw Launches Third Annual Folgers Jingle Contest

For more than 27 years, the Folgers Best Part of Wakin’ Up jingle has been inspiring brighter mornings and a positive outlook on the day that lies ahead. Continuing its legacy, Folgers Coffee is partnering with multi-platinum recording artist Gavin DeGraw to invite aspiring musicians to submit their own versions of the iconic Folgers jingle […]