‘Ahh’—that is the word/theme centered around Coca-Cola’s new ad campaign called the ‘The Ahh Effect’. Created by ad agency Wieden + Kennedy Portland, Coke bought 61 URLs that are all variations of the word ‘ahh’—with each URL adding an additional ‘H’ at the end, meaning ahh.com, ahhh.com, ahhhh.com, and so on. 17 of these domains […]
The closing night of the 43rd Annual USA Film Festival in Dallas will feature the world premiere of “Bottled Up: The Battle Over Dublin Dr Pepper,” a new, feature-length documentary chronicling the demise of the iconic Texas soda, Dublin Dr Pepper. “Bottled Up” documents the legal battle between Plano-based Dr Pepper Snapple Group Inc. and longtime […]
Fridays is introducing its new Taste & Share menu featuring seven perfectly-sized, lower-priced selections that are great for splitting with friends and trying a bit of everything. Of course, the exciting flavor combinations are hardly limited to the kitchen. Fridays is also stocking its bar with a new selection of regional craft beers and three […]
Budweiser beer is launching a new bowtie-shaped beer can, structured to mirror the brand’s logo. The can will launch in the US next month, but will not be available in other countries. Pat McGauley, vice president of innovation for Anheuser-Busch, Budweiser’s parent company, says, ‘This can is incomparable, like nothing you’ve ever seen before.’ He […]
The Coca-Cola Company and OgilvyAction have developed a social music project called the ‘Coca-Cola Remix Bottle’. It revolves around a Coca-Cola bottle that captures every day sounds turning them into shareable remixes, spreading happiness wherever it goes. The Coca-Cola Remix bottle was created when Coca-Cola ASEAN and a young Japanese DJ-inventor, Jun Fujiwara, got together. […]
Leading Scotch Whisky Brand LABEL 5, is launching on the 18th of April an amazing campaign: The WorldmiXperience. Broadcasted on Facebook, the WorldmiXperience features 5 fans of LABEL 5 in New York, taking up an incredible mission. The 5 lucky participants (2 Australians, 1 Lebanese and 2 Belgians) are the winners of the #CATCHTHE5 contest […]
evian Natural Spring Water debuts its newest video, Baby & Me, as a follow up to the incredibly successful viral Roller Babies video from 2009 and Baby Inside from 2011. Launching simultaneously in 14 countries, Baby & Me is poised to become the next internationally acclaimed video from evian. The newest video campaign from evian […]
What works up a thirst more than one William Levy? Try six! The seduction begins today as Pepsi NEXT, the only cola to deliver real cola taste with 60% less sugar, and Levy debut the “Wheel of Levy,” the brand’s latest mission to get America to Drink it to Believe it. The actor flexes his […]
The beer drinking experience is already fairly interactive. You open bottles, clink them against your friends’ bottles, and dress them up in little cozies to keep them cold. Apparently, all that wasn’t enough for Heineken, which unveiled a prototype of its new Heineken Ignite bottle last week at Milan Design Week. The bottles incorporate LEDs, […]
Bacardi Limited announces a stunning Mallorcan location as the venue for “The Champions’ Party,” the newest promotion in its global social responsibility campaign, “Champions Drink Responsibly.” The award-winning campaign, features tennis champion and Bacardi Limited Global Social Responsibility Ambassador, Rafael ‘Rafa’ Nadal. Fans of Nadal and supporters of the campaign only have five days left […]