Full-service influencer marketing agency, The Fifth, has launched a long-form video series for Lucozade titled #POSITIVECHAIN to celebrate positive energy and its infectious nature across different UK communities. Some of the biggest names in culture are involved in the campaign, including Anthony Joshua, Maya Jama, Wretch32, James McVey, Florence Given and Charly Cox, with the videos […]
Rock Rose Gin, has become the first gin available in fully recyclable pouches that can be returned to Dunnet Bay Distillery in Caithness, freepost via standard Royal Mail. Once at the distillery, the pouches will be collected by Terracycle where they will be recycled into new items. The green innovation, the first of its kind in […]
Whisky fans can raise a glass as a new ‘wild water’ – which helps to enhance the depth of flavour of scotch – is now available online. Larkfire is sourced from the Isle of Lewis in the Outer Hebrides, where 3-billion-year-old gneiss rock helps give it a unique softness and natural purity that helps unleash […]
Behavioural communications agency HeyHuman is launching the first pan-African Guinness Innovation campaign to support Guinness Smooth, a refreshing new variant. The campaign will run across five markets and is designed to address the perception of Guinness and recruit younger and female consumers into the stout category. HeyHuman was involved in developing the brand and campaign […]
Gin maker Spirit of Harrogate has added its name to a dazzling light display celebrating its home town’s spa heritage. As the North Yorkshire town “Welcomes the World” with the arrival of the UCI Road World Cycling Championships, this new illuminated sculpture in the Valley Gardens honours the many wells of unique quality and character […]
At six years old Born and Raised, a range of low intervention, small batch wines from Heathcote Victoria, partnered with Thirst Craft to grow up their brand. When it comes to the wild and wonderful world of natural wine, brands tend to opt for creative chaos rather than conformity. But when every label is a […]
Publicis Italy celebrates the launch of Rugby World Cup 2019 with its first global advert for Heineken. An inclusive spot that invites all to celebrate in enjoying the games. Non-fans are often turned off by rugby – it looks too complicated to be enjoyed. Heineken’s fresh perspective is that the rugby fans are so inclusive, everyone can […]
The Ardgowan Distillery has launched Coppersmith – the first in a series of limited-edition whiskies. The premium dram – which retails at £49.99 – is a blend of malts from Speyside and Highland distilleries wholly matured in first fill Oloroso sherry casks. It has been created by Max McFarlane, one of the world’s top whisky […]
Julius Meinl is set to launch its fourth annual Meet With A Poem campaign in cafés, restaurants and hotels globally this World Coffee Day (1st October) to encourage people to put their phones aside and instead make meaningful connections by investing in their relationships over a cup of coffee or tea. Taking place in over 20 countries, this year’s Meet […]
Glenfiddich has released a unique new expression, Grand Cru; an exclusive Scottish Single Malt matured for 23 years and finished in rare French cuvée casks, with identity and packaging design by London-based studio Here Design. Following the recent rebrand of the core Glenfiddich range – including new packaging design for its 12- and 15-year-old liquids […]