The traffic in Brazil is considered one of the most violent in the Americas, with Sao Paulo being the state with the highest number of road traffic deaths and drunk driving being the second largest cause of these deaths, according to recent data from the World Health Organisation (WHO). During popular festivals, the numbers grow […]
Tennent’s Lager has issued a cheeky reaction to a nearby ad placement from Carlsberg which is undergoing a trial-by-fire relaunch across the UK. The Danish beer brand has launched a new pilsner in a premiumisation drive that saw it promote tweets comparing its old brew to ‘piss’. It ran the creative just meters from Tennent’s stronghold […]
South Australian-based family-owned winery, Wakefield Wines, will release a rare, ultra-premium wine to celebrate 50 years of winemaking on 1st May, with standout packaging by drinks design specialist Denomination. The wine celebrates the founding purpose of the South Australian family winemaker, which was to craft new world wines to rival those of the old world, particularly […]
Bud Light is expanding its popular citrus peels portfolio with new Bud Light Lemon Tea. The new innovation is a light lager brewed with real lemon peels and aged over real black tea leaves to give the beer its distinct flavour profile. Bud Light Lemon Tea complements the already popular Bud Lime and last year’s […]
Pepsi is springing into warmer weather this season by introducing three new flavours: Pepsi Berry, Pepsi Lime and Pepsi Mango. The new flavours mark the first time Pepsi has added a splash of real fruit juice to its cola, creating a bolder flavour experience that will bring a fruity delight to your day. “We are […]
Built to reflect how people drink water today, the new hydration platform from PepsiCo, is a connected ecosystem that responds to the rise in consumption of low-and-no-sugar drinks as well as heightened focus on plastic’s effect on the environment. As part of PepsiCo’s Beyond the Bottle efforts, the new system makes it easier for people to […]
Family (and friends) have helped the ethical and sustainable coffee pioneers Cafédirect launch their latest product; a small-batch roasted range exclusively created for Waitrose that continues Cafédirect’s journey towards being the ‘Ridiculously Good’ coffee company. The premium Organic and Fairtrade speciality coffees not only champion emerging New World origins and follow the Cafédirect principles of donating 50% of […]
Amstel’s new TV commercial sees a Hollywood legend become a human bridge to encourage people to come together and connect over a golden bier. The advert, titled ‘Bridges on Bridges’ features a gigantic Jeff Bridges, literally becoming a human bridge with his arms connecting both sides of the canal for the people of Amsterdam […]
Desperados reached new levels of wild experimentation once again by throwing the ultimate house party… one with no clean-up! By covering the entire inside of the house, the party became a blank canvas that gave partygoers the freedom to unleash their creativity throughout the space without having the host worry about the mess. Partnering with […]
Bum Bags have long featured in the outfit of Brazilian revellers during Carnival. Smirnoff Ice is launching a perfect model for those partying on the streets: the Bum Bag Cooler. This dream product comes with an insulated pouch that fits two Ice cans plus ice. A fashion icon of the 1990s, Bum Bags are back. […]