Carling has launched a major new advertising campaign spanning TV, out of home, VoD, cinema and social media, as well as several longer-form documentaries and a consumer PR campaign. Made Local proudly celebrates Carling’s local heritage while simultaneously shining a light on the endeavours of today’s self-starters and people with a passion to help their […]
Working closely with Cape Town-based Singh&Sons for Distell, Robin Adams from Egg Films has directed ‘Perfect Blend’ to raise the profile of Viceroy in Kenya. Viceroy Global Brand Manager, Renato Santana, explained the brand’s positioning: “As the world constantly changes, so do our habits, and the way we connect with each other. That’s why Viceroy, […]
Bacardi employees around the globe will turn on their “out of office” to turn up at local hotspots in cities around the globe as part of the drink giant’s second annual “Back to the Bar.” Coinciding with the company’s annual Founder’s Day, “Back to the Bar” commemorates the 157th anniversary of family-owned Bacardi, today the world’s largest privately […]
Shackleton Whisky, created to honour adventurer Sir Ernest Shackleton, is launching Shackleton Augmented Reality (AR) in partnership with Shazam. Shazam, which originally launched as a music identification app, has grown into a content distribution platform with Shackleton Whisky as one of its first brand partners. The environment comes to life on the Shackleton Gift Box, and […]
bubly, PepsiCo’s sparkling water brand that is full of flavour and personalité, unveiled its first-ever :30 in-game Super Bowl advertisement titled “Can I have a bublé?,” featuring four-time Grammy award-winning singer Michael Bublé. Four new flavours blackberrybubly, cranberrybubly, raspberrybubly and peachbubly, are featured in the ad and join the brand’s current portfolio of eight flavours […]
Hennessy approached Butterfly Cannon to create a limited-edition design for their iconic V.S.O.P Privilège expression that would celebrate the blend’s 200th anniversary; the moment when, in 1818 the future King George IV of England received a specially commissioned “tierçon cask of excellent quality old pale” from James Hennessy. A moment that marked the birth of a new style of Cognac […]
Design Bridge is pleased to announce their latest work creating the branding for the new premium non-alcoholic spirit brand Caleño. Using their established expertise in the drinks, FMCG, and luxury categories, the design agency has created a comprehensive brand world for the entrepreneurial start-up that celebrates its Colombian roots while achieving stand out in the emerging non-alcoholic spirits category. Molly Thornberry, Senior Client Manager from Design Bridge commented, “Non-alcoholic alternatives to spirits […]
Guinness launches its new global responsible drinking campaign to encourage moderation amongst the millions of fans who’ll be enjoying the 2019 Guinness Six Nations – kicking off on Friday, 1st February. Swapping beer for a glass of water now and then can help you to moderate your drinking. But the trouble is – not everyone […]
Carlsberg have unveiled the latest additions to their “Betterment” campaign starring Mads Mikkelsen. The two films by Fold7, aired in Denmark before rolling-out across other European markets. “The Delivery” dramatises Carlsberg’s brand philosophy and follows Danish actor Mads Mikkelsen as he cycles through the streets of Denmark, reflecting on the idea that anything can be […]
Coca-Cola, in partnership with McCann Shanghai, has launched its annual Chinese New Year campaign, featuring the iconic Coca-Cola Clay Dolls that have become synonymous with the annual celebrations, re-created by McCann back in 2001. “Building on our previous success, this year’s instalment of the Coca-Cola Clay Dolls (Fuwa) retains its magical place during the CNY […]