Britivic’s Tango has launched a new campaign which includes a series of brave TV spots celebrating the iconic soft drinks brand’s ability to refresh. Their first activity in four years features two TVCs featuring new character, ‘Tanguru’, who is summoned by awkwardness and rescues teens from sticky situations. Tango’s campaigns are known and loved for […]
The FAB Awards splashed a bit of much needed colour this week with the 21st Edition of their Awards and The 4th FAB Forum. The beautiful and exclusive Hurlingham Club in London, was again the stage for The 21st FAB Awards Ceremony, where guests were spoilt with some yummy cocktails, delicious snacks, a delectable three-course dinner […]
In just the three years since launch, Seedlip has not only taken the drinks world by storm, but has established new behaviour and norms within drinking culture. Seedlip’s success as an undisputed lifestyle leader continues to challenge the previous boundaries of the beverage industry and most recently Claire Warner, Managing Director of Æcorn Aperitifs, partnered […]
The Brook family have been farming Macadamia’s on their farm in the Byron hinterland since the 1980’s. In 2016 they launched Brookie’s Bryon Dry Gin, their first brand devoted to sharing Australia’s finest native ingredients one spirit at a time. Their positioning, ‘It’s in our nature’ talks to their values of rainforest conservation and natural […]
Manchester creative agency, LOVE, has unveiled its first packaging design for BrewDog since signing its innovative equity partnership deal with the brand earlier in 2019. The partnership sees LOVE acknowledging the fast-moving, start-up nature of BrewDog by taking equity in return for reducing agency fees on all design work across the brand’s spirit business – […]
Serviceplan Campaign has created a witty campaign for MAXIMAL G, the energy beverage of REWE Group. Titled ‘Be Maximal’, the unique campaign is aimed at Millennials. We all use up way too much energy in our daily lives, whether we’re at work, shopping, or even sleeping, everything we do uses energy and we need this […]
With the “Heroes of the Night” app, Beck’s is launching a new initiative in keeping with its brand claim “You make it legendary”. From now on, WhatsApp users can simply transform their chat history into a comic and therefore recreate their epic night out with friends in the most unique way. In cooperation with comic […]
McDonald’s and Leo Burnett London have launched the latest instalment of the McCafé ‘We Could’ campaign to introduce the new Iced Latte, the latest addition to the McCafé coffee range. The campaign reinforces McDonald’s offering of ‘Great tasting coffee, simple’, positioning McCafé as the perfect solution for those people who just want a simple, great […]
Brand acceleration agency bluemarlin has rebranded Thatchers Old Rascal to leverage the growth opportunity in the traditional premium segment of the cider category. Now to be known simply as Thatchers Rascal, the captivating new design for this boldly bittersweet, surprising smooth cider recently hit shelves UK-wide. With consumers drinking less, but better, mainstream lager and […]
Robot Food was appointed by Hawkes to tap into the mindset of the craft drinker and put cider on the craft agenda. The agency aimed to parallel the craft beer category by rejecting cider’s typical ‘farm grown’ cues and build on Hawkes’ existing assets. Chris Shuttleworth, senior designer at Robot Food said: “By bringing ‘Eddie’ […]