Victoria Bitter is asking Australians to re-create the iconic ad that has echoed throughout pubs and lounge rooms for decades, with the best submissions to be used in a new campaign. In 1968, the first ads featuring the classic line “a hard-earned thirst needs a big cold beer” aired. Since then, drovers, tradies and sportsmen […]
Drinkers can now purchase a whisky from award-winning Taiwanese distillery – Kavalan, at US$59 RRP 43% ABV in the US and 49€ 40% ABV across Europe. Kavalan CEO Mr YT Lee said the newly launched 700ml “Kavalan Distillery Select” had a good price point and was aged in some of the world’s finest refill casks […]
The Symington family hold one of the largest and most valuable stocks of Port ageing in seasoned oak, including barrels that date back to the 19th century. Charles Symington has used these beautifully mature wines to redefine the Dow 10, 20, 30 and 40-Year-Old Ports. Charles has maintained a dry finish for these wines, the […]
Prestigious Scotch whisky brand Ballantine’s has recently launched the new Seoul Limited Edition 17YO blend with a stunning design created in collaboration by emerging South Korean artist Jieun Park and strategic brand design agency, bluemarlin. Exclusive to travel retail stores in Korea, this special brand offering combines the vibrant, urban energy of Seoul with the […]
Deanston distillery is set to hit small screens in a brand new series on Amazon Prime called ‘The Three Drinkers’, with the highland single malt launching the first episode of the series, which will premiere on Monday 26th November. This four-part series explores the enigmatic world of Scotch Whisky, with the three presenters travelling across […]
With Christmas just a month away, Lidl is about to start selling the ultimate festive gin flavour tasting of gingerbread. The liqueur flavour is packed with spicy ginger notes and warming cinnamon, and costs £9.99 for a 50cl bottle. The flavour will hit Lidl’s store shelves next week, but they’re only going to be available […]
Bud Light is releasing new ‘Dilly Dilly’ creative during one of the biggest football days of the year – Thanksgiving, and it features a royal feast with the newest characters in the series. In the 45-second spot by Wieden+Kennedy New York, the King character sits at a table with the pasty and very proper […]
In China’s most affirmative move yet to demonstrate its clout as a leading wine consumer, the country has unveiled a new wine rating system designed to evaluate imported and domestically produced wines, based on Chinese tastes, shunning a set of established international wine rating systems such as the 100-point system favoured by international wine critics. […]
Guards Polo Club announced an innovative new partnership with Vérité, Jackson Family Wines‘ esteemed winery. The creator of these prestigious, Bordeaux-inspired wines has been named the official red wine supplier at Guards Polo Club and the wine will be served next season, including in its distinguished Royal Box, overlooking The Queen’s Ground. Vérité, located in Sonoma County, […]
SVEDKA’s new “Bring Your Own Spirit” message channels its original and energising brand ethos through vibrant imagery, captivating content, and declarative language. The 15- and 30-second TV commercials showcase an eclectic and energetic cast, bringing their own spirit to the occasion and living their lives with authenticity, diversity and originality. In its digital ad creative, […]