Shazam, one of the world’s most popular apps for connecting artists and fans, and Nespresso, one of the world’s leading purveyors of high quality portioned coffee, announced Nespresso will use Shazam’s visual recognition for its advertising campaigns around the world. Nespresso will start this partnership by leveraging Shazam’s visual recognition technology for the launch of […]
Aquafina FlavorSplash announced the launch of an entirely new line of sparkling water beverages and liquid water enhancers, offering a portfolio of zero calorie hydration options that meet the desire of teen consumers for a cool, great tasting beverage and the needs of parents for a fun, ‘better for you’ product they can feel good […]
Heineken CEO Jean-Francois van Boxmeer told a crowd at the Cannes Lion that marketers of alcoholic beverages need to do more to encourage customers not to consume their products excessively. Van Boxmeer spoke at Cannes during a session hosted by Publicis Groupe CEO Maurice Levy. Also participating was Heineken CMO Alexis Nasard. “Abuse is not […]
Caribou Coffee Company a brand committed to offering its fans premium food and drink experiences, announced the introduction of four Lite Sparkling Teas and Juices made with real fruit and tea and featuring half the amount of calories. The new delicious and refreshing lite drinks, available in four flavors – Green Tea Lemonade, Peach Black […]
Nescafe Gold Blend is back on screens with a media campaign designed to drive trial and awareness of the range as well as the latest addition to its portfolio – Nescafe Gold Crema. The brand will be aiming to reinforce its coffee credentials with a TV advert focusing on both Nescafe Gold Blend and Nescafe Gold […]
While the energy drinks and shots market may be a small component of the non-alcoholic beverage industry, it has defied the odds by remaining one of the most dynamic parts – growing by 60% from 2008-2012, according to Packaged Facts estimates just released in “Energy Drinks and Shots: Market Trends in the U.S.” In 2012, total […]
Dry Dock Brewing Co., the 2009 Small Brewing Company of the Year at the Great American Beer Festival (GABF), is combining four of its award-winning, hand-crafted beers with the convenient, environmentally friendly technology of Ball Corporation‘s aluminum cans. For the first time in Dry Dock’s eight-year history, four of its beers are available in infinitely […]
Britvic are set to take their popular children’s drink Fruit Shoot to the USA. The British drinks company struck a deal with PepsiCo to distribute the product to 30 American states, following a successful trail run in nine of the proposed 30 destinations. The deal follows a similar agreement by the two parties earlier this […]
Cascadia Managing Brands is seeking a beverage acquisition for PBEV, LLC, the makers and marketers of Killer Buzz Energy Drinks. “We believe Killer Buzz has the bandwidth and funds to make one or two strategic beverage purchases that will help, when combined, all of those brands reach profitability faster while gaining synergies, strength and growth […]
Coca-Cola beverages have launched a new advertising campaign addressing, for the first time, the problem of obesity and their part in it. A two-minute video titled ‘Coming Together’ aired on US television earlier this week, reminding viewers that all calories count in weight management, including those that come from the company. The ad then goes […]