Coca‑Cola is bringing back its much-loved iconic polar bears to our screens as part of a new integrated campaign. The 30-second TVC and supporting activity aims to encourage brand love and celebrate togetherness this winter. The content-rich campaign builds the light-hearted and fun tale of a family of polar bears through an initial 30-second TVC, […]
Costa Coffee
Writer, journalist and broadcaster, Jenni Murray DBE, will chair the final judging panel which selects the overall winner of the prestigious 2012 Costa Book of the Year, it was announced today. The Costa Book Awards recognise the most enjoyable books of the last year by writers based in the UK and Ireland. Dame Jenni Murray […]
Nestlé has developed an innovative way to help small shopkeepers in remote areas of Bangladesh affected by flooding keep their businesses going. Every year, many regions of the low-lying country are often flooded for months at a time following the annual monsoon season, so the only way to reach them is by water. Nestlé has […]
Popcorn, ancient grains, food carts, beers and more: caterers have predicted an array of new trends in the January 2013 issue of Catersource magazine. Here are some of the trends featured, based on in-depth interviews with top caterers and vendors: Popcorn bars: Elaborately spiced and flavored popcorn has been showing up at events in 2012, and caterers are predicting that […]
at 2012 North American Tea Championship’s Packaged Single Service Class competition Two leaves tea company continues its tradition of producing award-winning tea, recently being awarded first place for its Jasmine Petal tea at the North American Tea Championship in the Jasmine Scented Green Tea category of the 2012 Packaged Single-Service Class. “Jasmine Petal has always been […]
Historic birthday celebrated and embraced by millions around the world; sets stage for continued growth Bacardi Limited caps off the yearlong celebration of its 150th anniversary with the creation of a commemorative time capsule to symbolize the unity, passion and pioneering spirit of Bacardi—the Company, family and iconic rum brand. The time capsule acts as a […]
Crowdsourcing contest winner Jeremy Lough raps his way to a national television spot and $10,000 in prize money RICHARDSON, Texas – Make “No Bones About It,” Wingstop has awarded the winner of its first video contest, Jeremy Lough, with $10,000 and a national television spot. The award-winning wing chain with more than 540 locations, recently […]
Glacéau vitaminwater, the original, great tasting drink from New York, has announced a fresh new look to its packaging and reformulations to its ranges. All eight variants will now contain a stevia-based sweetener meaning a reduction of 30% in sugar levels and 30 fewer calories per bottle. Apart from the introduction of stevia, each variant […]
Rewarding responsible drivers with free drinks over the festive period! The popular Designated Driver campaign from Coca‑Cola Great Britain is back, helping reward responsible drivers with free drinks during the festive period. Now in its fifth successful year, the initiative offers consumers a buy-one-get-one free across Coca‑Cola, Diet Coke and Coke Zero during the festive period. This will be supported […]
Diageo plc, the world’s leading premium drinks business, has been named ‘Britain’s Most Admired Company’ in a peer review of corporate reputation run by leading UK business magazine, Management Today. In addition to winning the overall award, Diageo is ranked as the top company in the Beverages sector. Aside from winning this year, Diageo also […]