Australian winery Fourth Wave launches a new range of ‘friendly’ plant-based wines called Hello!, with brand strategy and packaging identity by drinks design specialist Denomination. The plant-based movement is booming as more people seek to reduce their dependence on animal products for all kinds of reasons, including health, the environment and animal welfare. To respond […]
Budweiser Budvar is launching a striking new design across all its packaging, as part of a brand refresh that puts the focus on the classic Czech lager’s authenticity and heritage, and proclaims its status as the flagship of ‘the Republic of Beer’. The new identity, appearing on cans and bottles in the UK from July, […]
Mondelez International partner with independent strategic brand design agency Bulletproof to revitalise the Cadbury Old Gold brand identity to regain its iconic status. Bulletproof was appointed to the project in April 2019. Bulletproof were tasked with modernising Old Gold with a new brand identity in order to reconnect with its audience and gain relevance with younger […]
Having been one of the leading lights of the UK’s guilt-free/permissible snacking movement over the last two years, it’s not surprising that Purely Plantain comes out of #Lockdown in even better health, with a NEW vibrant identity/packaging that celebrates the snack’s proud Ecuadorian ties and SIGNIFICANT investment, Scott Livingston (Westlab) from a proven, health conscious […]
Leading soft drinks company Britvic have partnered with global brand-led creative agency BrandOpus to create a new identity and packaging design for Aqua Libra. The rebrand aims to drive category growth and increase market share by extending the brand’s appeal to the mainstream carbonated soft drink market. Following its heyday in the 1980s as a […]
London based brand design agency PB Creative, has partnered with Kraft Heinz to develop a new premium tier for drinks cordial brand Karvan Cévitam. Founded in the late 19th century, the original liquid was a concentrated fruit product that could be kept at room temperature as fridges were not widely available. In 1948, the brand took […]
Global creative brand agency BrandOpus have partnered with the UK’s number one micro-snacking brand Rustlers to define a new brand strategy and visual identity, which will be launching across the UK this month. The rebrand is in response to Rustler’s ambition to grow market share and expand into new categories. Adrian Lawlor, Marketing & Business Development […]
The creative brains behind Kiss My are brothers and founders, Niels and Wouter Vandekerkhove. The brothers took inspiration for the brand from time spent on their family farm where they grew up and, specifically, their grandparent’s recipes using farmed produce; reimagining and perfecting these special recipes to create innovative new blends of vermouth tailored towards […]
Sumol+Compal are pleased to unveil their new look Serra da Estrela water, with new brand identity and label design by BrandMe. BrandMe created the revised brand identity and mountain landscape to support Serra da Estrela’s new positioning, tell the brand story and create a uniquely ‘ownable’ and bold iconic statement in this highly competitive category. […]
The Duppy Share, the UK’s #1 selling premium rum brand has announced the launch of The Duppy Share Spiced in the UK, with design by branding agency B&B studio. The Duppy Share Spiced is the brand’s first new line extension following B&B’s creation of The Duppy Share brand in 2015. The new spiced variant builds […]