Montezuma’s Chocolates was born out of its founders, Helen and Simon’s love affair with Latin America and the extraordinary chocolate they found on their travels there. Since setting up shop in Brighton to make their own handmade chocolates in a multitude of flavours, using only ethically sourced ingredients, their business had grown organically. With increased […]
Meridian, best known for their range of nut butters, has partnered with independent strategic brand design agency, Bulletproof to rekindle the popular brand – inspiring a new Sensory Brand World that heroes the brand’s positive ethical stance. Bulletproof was appointed to the project in July 2019. Meridian challenged Bulletproof to first reposition the brand in line with their values, followed by re-imagining […]
Pernod Ricard Winemakers’ fine wine brand, Ysios, undergoes a packaging redesign led by brand and design agency, Coley Porter Bell The redesign is part of the Ysios strategy to highlight its remarkable roots and draw upon its distinctive craft heritage With a selling price starting from €30 a bottle, each wine has its own design that tells its unique story
Ysios announces a new design to reconnect with its artisanal, craft roots to resonate with fine wine consumers. Pernod Ricard Winemakers’ long-term partner, Coley Porter Bell, led the redesign. The Ysios marketing team wanted to renew the look and feel of the brand through a design that credibly honours its traditional ways of viticulture as well as […]
Pearlfisher London has revitalised iconic port brand Cockburn’s with a new identity, creative strategy, structural and graphic design across the family of Special Reserve, Fine Ruby & Fine Tawny and Porto Branco. The brands’ aim was to strengthen its relationship with existing customers and recruit new consumers to the category. The rebrand has allowed Cockburn’s […]
EBM, one of Pakistan’s largest domestic food manufacturers, today unveils its first significant brand refresh in over 50 years, designed by global branding agency StormBrands. The new identity launches alongside EBM’s title sponsorship of Ad Asia, the continent’s largest advertising and marketing conference taking place in Lahore this week. From Pakistan to the world Since […]
Zag has developed a new vision for YO!, moving it from a casual dining brand to a Japanese food brand with a portfolio of new propositions New strategy developed with YO!’s senior executive team to help brand evolve from fast-casual restaurant, to multi-format, out of home dining experience
Independent growth consultancy, Zag, has announced its latest work for YO! Sushi, officially renamed YO!, with a dramatic overhaul of the entire brand experience to help prepare it for the next phase in its growth. In a move to reposition the YO! brand within an increasingly competitive market, the new identity will emphasise the freshness, […]
Design consultancy Brandon has today unveiled a new strategy and brand identity for iconic British brand Horlicks. The new Horlicks brand identity is being rolled out across the core Horlicks’ range; Original, Light and Chocolate variants, with 14 SKU formats launched through the retail trade in September. Horlicks, which have been making malted drinks for over 140 […]
Black Lines, the expert in premium cocktails on tap, unveils a new brand identity developed in partnership with London-based branding agency & SMITH. Previously known as Hingston + Co., Black Lines is on a mission to change people’s preconceptions of how cocktails are served and experienced, delivering a selection of premium draught cocktails to exacting standards, […]
Leading Australian brand agency WhatCameNext_ has redesigned PZ Cusson's wet baby food brand Rafferty’s Garden across Asia Pacific, bringing the brand back into the hearts of consumers.
Convenient baby food is a hugely emotive area with a short audience engagement time of under two years. Traditionally the category leader, Rafferty’s Garden was losing audience confidence. A large, disparate, linear product range was difficult to navigate and people were beginning to seek out other brands that met their ‘closer to nature’ lifestyle and beliefs. Rafferty’s Garden challenged […]
Having crafted the original brand identity back in 2011, crisp and potato brand Keogh’s returned to Brandpoint in 2016 to review the design strategy in order to better reflect their traditional Irish roots, enhance standout in the ever increasing premium crisp category, and assume a high quality aesthetic. The aim of the redesign was to […]