Founded in 1987 and now present in more than 70 countries worldwide, Activia yoghurt is one of the French multi-national food company’s crown jewels – with more than 300 pots sold every second. In order to stay ahead of the market and further strengthen and premiumise the brand’s core digestive health proposition, FutureBrand was asked […]
Strategic brand and packaging design agency Bulletproof has created the branding and packaging design for Warburtons Protein, an exciting new range from the UK’s largest bakery brand. The agency was appointed to the project by Warburtons’ innovation team in April this year. Launched to meet the growing trend of high protein products and appeal to […]
Birds Eye has made a departure from its 10-year Masterbrand strategy with the introduction of new packaging designs for its Simply Breaded and Harry Ramsden’s ranges. The reinvigoration of the brand was conceived and executed by brand design consultancy Brandon, who was tasked with drawing the consumer back to the brand as own-label supermarket branding […]
Just Eat, the world’s leading marketplace for online food delivery, has today announced an exciting new phase in the evolution of the Just Eat brand. Recognising its unique position as market leader in all 13 countries in which it operates, Just Eat has declared an ambitious company vision: to create the world’s greatest food community. […]
David Folkman and Craig Jones quit their jobs at innocent Drinks to start Elderbrook Drinks in 2015. Their new brand, created by & SMITH and We All Need Words, calls out the overclaims of big sugary soft drinks and squash, and gently mocks the latest health fads. Elderbrook Drinks send cordials by post and you can […]
We are delighted to announce that Food & Beverage News has been rebranded and will now be called FAB News. The move comes as part of our efforts to further develop the ‘FAB’ brand to be synonymous with everything food and beverage. The adFAB Media Group have been running The FAB Awards, which recognise and […]
The Coffee Collaborative is Mystery Ltd’s latest co-venture, following previous successful collaborations, Bubbleology, G’Nosh, THOR drinks and Dub Jam. With Mystery as the branding and F&B concept specialists, The Coffee Collaborative team is made up of Christian Radau, an expert coffee blender and roaster; super-talented chef, Luke Thomas; coffee gurus Andy Grelak and Jim Cain; […]
Food delivery company Deliveroo has rolled out a new brand identity, refreshing the logo, wordmark and providing an equipment refresh to help its its riders (more often than not cyclists) stand out more on the street. Branding agency DesignStudio worked with the company to deliver a new minimalised kangaroo logo, conceiving hundreds of possible entries. […]
JKR has designed new branding for alcopop brand WKD, featuring an entirely redrawn logo and showing a marked departure since the most recent redesign unveiled in May 2015. The new identity is centred around an exclamation concept to represent the brand’s “sense of fun and excitement,” according to JKR, and is launching to coincide with […]
Global brand design agency, BrandOpus has created a brand for J.F.Rabbit’s Veg Water – the first vegetable water to hit the market globally. The high demand for low sugar products and the 17% year on year growth in the booming £400m flavoured water market inspired entrepreneurs Felix Tanzer and James Shillcock (founder of Vivid Drinks) to […]