A European court has found in favour of McDonald’s to exert sole usage of the ‘Mc’ and ‘Mac’ prefixes for food and drink brands throughout the continent following a high profile tussle with MacCoffee. Upholding a 2013 ruling that the MacCoffee trademark was invalid the court decreed that the Singaporean company had benefited unduly from McDonald’s […]
Coca-Cola Great Britain has launched its biggest new product campaign in a decade as Coca-Cola Zero Sugar, the new and improved sugar free Coca-Cola, hits shelves across the UK. The new recipe tastes even more like the original Coca-Cola Classic, but without sugar and is supported by a multi-million-pound marketing campaign. The launch, announced in […]
Twelve, the integrated brand activation agency, has developed a multichannel campaign for Nescafé Azera, with a range of iconic and desirable limited edition designed tins at its heart, created in collaboration with top emerging design talent from the University for the Creative Arts. The activity marks the second consecutive year that Nescafé Azera and Twelve have […]
Global brand design consultancy, Elmwood, has completed its latest project for Heineken with a radical redesign of its oldest premium Mexican beer brand, Bohemia. The re-brand is the third piece of work delivered by Elmwood in the Mexican market, which continues to put Elmwood on the design stage as a global player. Being the first […]
The Dalston Cola Company has unveiled a new visual identity by B&B studio, as it seeks to move from niche, craft drinks company, to established brand. Handmade in East London, from 100 per cent natural and locally sourced ingredients, Dalston’s tasked B&B with creating a new visual identity, to create a solid brand proposition. B&B […]
B&B studio has created the new brand identity and packaging for Just Bee, a natural spring water enriched with a single drop of honey. In a competitive category, the brand wanted to create an iconic look with personality that would communicate the benefits of the product and secure interest from health conscious consumers and retailers alike. […]
Six months after receiving a Michelin star and shooting to fame on TV’s the Great British Menu, Leeds-based Bloom Agency reflects on the challenges of branding the most eccentric restaurant in the UK –where even the chef has rock star looks. Integrated marketing agency, Bloom Agency, created everything from the menus to the website, to […]
Branding and design agency Hornall Anderson designed packaging for Asda’s range of own label tea, which launches this month and includes black, speciality, green, fruit and herbal teas. The revamped packaging brings the design into line with current trends in the tea sector and will help the products stand out in a competitive market place. […]
Launched on May 3rd, Colorado’s-own Peach Street Distillers announced a full rebranding that will give all of its 25 craft spirit brands a cohesive look and feel, including a new website, labelling and branding, and digital/social components. The rebranding was created by Peach Street Distillers’ creative agency, Red Tettemer O’Connell + Partners (RTO+P), and signals […]
Irn-Bru’s iconic branding has redesigned to reflect the brand’s rich history while adding a modern twist to its famous girder symbol. It is only the eighth redesign in the 115-year history AG Barr’s most successful soft drink and has been led by design agency Jones Knowles Ritchie (JKR). The new Irn-Bru’s cans and bottles see […]