The move comes as part of our efforts to further develop the ‘FAB’ brand to be synonymous with everything food and beverage.
The adFAB Media Group have been running The FAB Awards, which recognise and award creative and effective work from the global food & beverage industry, for 19 years. And last year introduced The FAB Forum that tackles and discusses the key topics from the industry.
“This is a logical and exciting move for us. We have always said at FAB that the food and beverage industry is vast and extremely important. With The FAB Awards we have a way to recognise and honour great work from the F&B industry and The FAB Forum gives us a chance to debate the key topics with the leaders of this sector. Now with FAB News we have an editorially led outlet that further and independently, covers the key topics worth highlighting in the F&B world,” said Group Chairman N.Nayar.
The new identity will be incorporated online and across all social channels on Friday, September 9th.