Caulder Moore Re-brand Italian Deli-caffe La Bottega

Caulder Moore Re-brand Italian Deli-caffe La Bottega

Brand design agency Caulder Moore have created a new brand identity and environment for popular Italian deli-caffe La Bottega, to be rolled out across six London sites, launching from mid May 2014. This licensed, upmarket deli-caffe chain was initially set up by an Italian family and keeps the sourcing of products, coffee and menu very […]

Sweetener Canderel Launches New Identity

Sweetener Canderel Launches New Identity

French consultancy Logic Design has created a new identity for sweetener brand Canderel. The consultancy was selected following an international competition and tasked with helping Canderel maintain its position as a leader in the sweeteners market. Canderel was first marketed in France in 1979 and is now sold around the world. Logic says it based […]

Panda Drinks Relaunch With New Melvin the Panda Character

Panda Drinks Relaunch With New Melvin the Panda Character

Robot Food has designed new ‘clean, contemporary’ branding and packaging for Panda soft drinks, introducing a new Melvin panda character. The consultancy has worked with parent company Nichols for around three years, and was brought into reposition Panda in September last year. Panda drinks have only been stocked in Asda for the past three years, but […]

Parker Williams Creates Design For Tesco Smoothies

Parker Williams Creates Design For Tesco Smoothies

Branding and packaging design specialist, Parker Williams, has designed the new look for the Tesco Smoothie range, launching in store on 28 April 2014. The first three products launching this month are the 1l variants, including ‘Mango, Banana & Coconut’, ‘Strawberry, Banana & Passionfruit’ and ‘Pineapple, Kiwi & Lime’. The design of the Smoothies range […]

Springetts Refreshes Vimto’s Look

Springetts Refreshes Vimto’s Look

April sees the relaunch of Vimto with new packaging by Springetts Brand Design Consultants. The new packaging across the whole range of squash, carbonates, still drinks and an expanded No Added Sugar range has been designed to drive trial and frequency of purchase. The branding is designed to convey a more emotional and fun approach […]

Designers Anonymous’ Branding For ‘Simplee Aloe’, Leaving Competition Green With Envy

Designers Anonymous’ Branding For ‘Simplee Aloe’, Leaving Competition Green With Envy

Designers Anonymous have been working behind the scenes since February this year to help launch new start-up Aloe Vera drink ‘Simplee Aloe’. Simplee Aloe is a new to market Aloe Vera based drink. It’s unique because it’s made from Aloe Vera gel – not powder, and sweetened with fresh grape juice and natural sugars rather […]

Family (and friends) Gives TruVibe a Look Worthy of its Attitude

Family (and friends) Gives TruVibe a Look Worthy of its Attitude

Family (and friends) has recently helped TruVibe, a new brand of raw and organic superfood offerings get to market with the aim of encouraging a wider, more mainstream audience to trial the category. It represents a significant break into the US market for the agency, celebrating their 5th year next month. The 65% of consumers […]

Sprite & LeBron James Mix It Up to Create a New Limited-Edition Flavour

Sprite & LeBron James Mix It Up to Create a New Limited-Edition Flavour

NBA superstar and cultural icon LeBron James has made thousands of spectacular plays during his basketball career. But this spring, he’s changing the game and taking his creative expression off the court to collaborate with Sprite on a unique, new flavour. Sprite 6 Mix by LeBron James is the first limited-edition Sprite flavour formulated in […]

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