BrandOpus Brightens up Silver Spoon with a Touch of Wit

BrandOpus Brightens up Silver Spoon with a Touch of Wit

Silver Spoon launches a new identity and pack design created by brand design specialist BrandOpus. Traditionally positioned as a commodity, the sugar category has been under increasing pressure to create stronger brand engagement due in part to changing consumer views around sugar, and the growing focus on innovative range extensions. BrandOpus was tasked to bring […]

Domino’s Unveils ‘More Shareable’ Packaging Design by JKR

Domino’s Unveils ‘More Shareable’ Packaging Design by JKR

Domino’s has given its packaging a radical overhaul, that sees the generic ‘brown box’ replaced with red and blue boxes that hero the brand’s logo. The revamp has been masterminded by branding design agency Jones Knowles Ritchie (JKR) and use the pizza maker’s two pizza deal to physically bring the logo to life with one […]

Hot of the Cold Press: New TruVibe Drinks Line Launched

Hot of the Cold Press: New TruVibe Drinks Line Launched

Family (and friends) have been working with TruVibe Organics since the brand’s creation several years back. The brand has, up until now, simply packaged up highly nutritional single ingredients, sold through health food stores and pharmacies in the US. The brand’s big idea is around ‘positive experience’, both from the product and the positive vibes […]

Mystery & Livia’s Kitchen Reveal How to Sell Out in Selfridges in 12 hours

Mystery & Livia’s Kitchen Reveal How to Sell Out in Selfridges in 12 hours

Mystery has been the design agency for “foodpreneur” and blogger Olivia Wollenberg since 2014, not long after she started her Livia’s Kitchen brand. Having been diagnosed with food intolerances, Olivia combined her passion for food, her desire to create a healthier, intolerance-free life for herself and an interest in business to start her own company. […]

Havana Club’s New Series Pays Tribute to Ultra-Premium Cuban Rum

Havana Club’s New Series Pays Tribute to Ultra-Premium Cuban Rum

Havana Club, the global leading rum in the super-premium and above category, is to launch the Havana Club Tributo Collection on the 29th February 2016, with packaging designed by Nude Brand Creation. The new series of limited editions created with exceptional rum reserves are set to be unveiled annually at the Cuban Habanos Festival. A […]

Budweiser’s New Packaging Ditches Bowtie to Revisit Classic Identity

Budweiser’s New Packaging Ditches Bowtie to Revisit Classic Identity

Budweiser has just given its visual identity a refresh, choosing to focus on the brand’s original logotype. The signature red, script font, and famous creed still feature prominently, but in a flatter, monochromatic fashion. Its iconic bowtie, which was the highlight of the 2011 redesign, has been scaled down to appear only on the bottle’s […]

Springetts Redesigns Sacla’ Brand For Relaunch In The UK

Springetts Redesigns Sacla’ Brand For Relaunch In The UK

In this, its 25th anniversary in the UK, Sacla’, the company that introduced pesto to the nation, is relaunching the brand, starting with its famous Pesto range and its new pasta sauces. The process is being led by Springetts Brand Design Consultants. Andy Black, managing director of Springetts, says, “There are many Italian offerings out […]

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