DECIDE. Designs New Range of Cat Food For Butcher’s Pet Care

DECIDE. Designs New Range of Cat Food For Butcher’s Pet Care

Creative agency DECIDE. have revamp the branding of Butcher’s Pet Care‘s cat food range. The brief asked DECIDE. to target owners of healthy, active cats with an outdoor lifestyle. The objective of the new range was to build the credibility of the Butcher’s ‘Cat’ proposition, be disruptive within the category and be mind-opening for cat owners, […]

Captain Scrapped as Birds Eye Launches New Branding

Captain Scrapped as Birds Eye Launches New Branding

Birds Eye frozen food brand is launching new branding and packaging, part of a £60 million Europe-wide brand relaunch. The relaunch from parent company Iglo Group will see the introduction of a new logo and packaging, designed by JKR, according to Birds Eye. A new advertising campaign launched March 3 by Havas Worldwide sees brand […]

Caulder Moore & Plus Kitchen Launch New Café Concept in Istanbul

Caulder Moore & Plus Kitchen Launch New Café Concept in Istanbul

Plus Kitchen is a new quality café offer preparing healthy, freshly made food launching in Istanbul for a Turkish market, to ultimately translate globally. Caulder Moore were responsible for creating the brand positioning, identity and environment. Plus Kitchen targets the local business community made up of expats and professionals.  Its ethos is ‘smart thinking food’ – […]

Pure Helps The Nantwich Cheese Company Launch Into Retail

Pure Helps The Nantwich Cheese Company Launch Into Retail

Brand & packaging agency Pure has just completed packaging designs for two retails brands for the Nantwich Cheese Company. Well established in the wholesale cheese market, this was Nantwich’s first taste of consumer branding. The project required Pure to develop a core Nantwich Cheese brand for ‘value’ supermarkets and a second brand for 99p stores. […]

Mystery & Smithfield Launch Premium Quick Service Restaurant

Mystery & Smithfield Launch Premium Quick Service Restaurant

Mystery is delighted to announce the launch of ‘Smithfield‘, an exciting new Quick Service Restaurant venture founded by David Haimes, the former MD of ‘Itsu‘ and CEO of ‘Obika‘. “Mystery are a great partner, helping us create the Smithfield brand. The team understand exactly what we are trying to achieve and have worked very closely […]

Batemans Brewery Celebrates 140th Anniversary With New Branding & Beers

Batemans Brewery Celebrates 140th Anniversary With New Branding & Beers

Batemans, the family brewer based in Lincolnshire, is celebrating its 140th anniversary by launching new branding using the strapline ‘Craft Brewers Since 1874’, alongside a selection of exciting new product launches, including Bohemian Brews and Biscuit Barrel Beers. The new product branding boasts a more contemporary design, with a strapline that highlights the heritage and […]

McVitie’s in £12m Brand Relaunch With JKR

McVitie’s in £12m Brand Relaunch With JKR

United Biscuits is relaunching its McVitie’s biscuit brand in a £12 million marketing push. The brand campaign aims to evoke ‘the emotional role biscuits play in our lives’. The project sees all United Biscuits sweet products (with the exception of Go Ahead!) brought under the McVitie’s brand. This will include Penguin Bars and Jaffa Cakes. […]

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