Inspired By Drinks Pioneer Kate Hudnott, Taxi Studio Create Hudnotts

Inspired By Drinks Pioneer Kate Hudnott, Taxi Studio Create Hudnotts

Inspired by the work of Devon-based drinks pioneer Kate Hudnott, Taxi Studio has recently collaborated with her to create Hudnotts – a wickedly exciting range of flavoured spirits. “This project was overflowing with craftsmanship and creative potential from the start,” says Creative Director Ryan Wills, “We immediately identified Kate as an ‘Alcoholic Alchemist’ and came […]

Springetts Create Branding & Packaging for The Funky Fish Kitchen

Springetts Create Branding & Packaging for The Funky Fish Kitchen

Springetts Brand Design Consultants has designed the branding and packaging for a new range of chilled ready-to-eat and ready-to-cook seafood called The Funky Fish Kitchen. The 11 strong range is produced by Young’s and sold exclusively through Asda. The packaging features a bold, iconic , eye catching fish illustration which aims to make natural fish […]

Decide Redesigns Fortnum & Mason’s Entire Tea Range

Decide Redesigns Fortnum & Mason’s Entire Tea Range

Fortnum & Mason approached Decide (formerly tdg The Design Group) in the Autum of 2011 to redesign their entire tea range to improve shopper navigation at shelf by effectively communicating the various tea categories in a variety of formats (loose tea and tea bags) in an attractive and engaging manner capitalising on Fortnum & Mason’s heritage […]

BrandOpus Creates New Look For Clover

BrandOpus Creates New Look For Clover

BrandOpus has created new designs for Clover spreads, with new branding using a ‘countryside horizon’ graphic. The consultancy began work on the project in April this year, having previously worked with parent company Dairy Crest on previous projects including Country Life butter. BrandOpus created a new identity that aims to appeal to new consumers, while […]

Burger King Changes Name To ‘Fries King’

Burger King Changes Name To ‘Fries King’

Previously known as “Burger King”, the fast-food chain has announced a change in its name to “Fries King”. After placing giant ‘Wi-Fries’ on the streets to promote its new french fries Satisfries, the brand has made a bolder move to revamp its corporate identity. The name change unveiled on Twitter and Facebook, has been accompanied […]

Unofficial McCoy’s ‘Man It Up’ Makeover Proves an Online Hit

Unofficial McCoy’s ‘Man It Up’ Makeover Proves an Online Hit

An unofficial, unbudgeted redesign became an unexpected success for McCoy’s when the London-based design agency BTL Brands decided to ‘man it up’. The big-handed-man-friendly package design is online only but a spokesman for BTL Brands said after the overwhelmingly positive feedback he was “confident” that the McCoy’s marketing team would take “the right action”. According […]

Clover Set For Brand Revamp to Spark Sales

Clover Set For Brand Revamp to Spark Sales

Dairy Crest is poised to refresh the packaging for its Clover brand as part of wider marketing strategy to grow its share of the fiercely competitive butters and spreads market. The spread brand has struggled of late with the rise of own label variants, higher input costs and more health conscious consumers pushing sales down […]