RedLeg Launches New Brand Identity & Packaging Design From ButterflyCannon

RedLeg Launches New Brand Identity & Packaging Design From ButterflyCannon

RedLeg, Caribbean spiced rum infused with Jamaican vanilla, ginger and spices, has engaged brand design agency ButterflyCannon to create its brand identity and pack design. The design aims to capture RedLeg’s laid back Caribbean spirit, an attitude shared by the brand’s friendly symbol – the red legged hermit crab – a native of the Caribbean […]

Not Your Grandma’s Dairy: Elli Quark Unveiled as a Smarter Dairy Choice

Not Your Grandma’s Dairy: Elli Quark Unveiled as a Smarter Dairy Choice

A clear understanding of evolving consumer behavior helped McLean Design and new client PS Let’s Eat introduce an unfamiliar but über healthy European dairy product called German-style quark to a highly skeptical American market. “Our design team created a brand called Elli as the latest cool arrival to the U.S. dairy aisle,” says Ian McLean, […]

Graffiti Graphics for New Japanese Restaurant

Graffiti Graphics for New Japanese Restaurant

New modern Japanese restaurant Choto Matte is set to open in London this autumn, with branding by Farrow, interiors by Andy Martin Architects and graphics by Japanese graffiti artist Houxo Que. The three-floor Soho restaurant will offer Japanese/Peruvian cuisine. For the interior design, Andy Martin has used natural materials including lava stone and burnt cedar. Interior […]

Williams Murray Hamm Brands Gourmet Burger Delivery Service Chosen Bun

Williams Murray Hamm Brands Gourmet Burger Delivery Service Chosen Bun

Williams Murray Hamm has created the branding and packaging for Chosen Bun, a new London-based gourmet burger delivery service. The consultancy, which was appointed earlier this year, used the name Chosen Bun to reflect the company’s founders’ ‘obsession with recipe experimentation’ to find ‘the ultimate burger’, says Williams Murray Hamm. During a year of research […]

The Pig Idea – BuroCreative Brands Food Waste Campaign

The Pig Idea – BuroCreative Brands Food Waste Campaign

BuroCreative has developed the branding and identity for The Pig Idea, a new campaign which aims to cut food waste by encouraging the practice of feeding it to pigs. A number of celebrity ‘ham-bassadors’ have been brought in to back the campaign, including Hugh Fearnley-Whittingstall, Fergus Henderson and Rosie Boycott. Supporters of The Pig Idea […]

Lewis Moberly’s Divino Dessert Branding

Lewis Moberly’s Divino Dessert Branding

Lewis Moberly has created the branding and visual identity for start-up dessert brand Divino, which sees ice-cream served in a fruit shell. The branding uses a lips icon to reflect the product’s ‘oral sensation’, according to Lewis Moberly. The consultancy was appointed to the project in September last year without a pitch, and was appointed […]