Pernod Ricard’s Absolut has unveiled a new look for its flavoured vodka range, rolling out across the UK in August 2013, with Absolut Pears and Absolut Raspberri the first to market, other flavours will follow throughout 2013 and 2014. The aim of the redesign was to “give our customers distinct designs that are unlike anything […]
Pearlfisher has created the identity for allergy-free food brand ilumi, which aims to challenge perceptions of the category as niche or less enjoyable. Pearlfisher creative director Sarah Cattle says the new identity uses ‘a vibrant colour palette that celebrates the tasty variety of dishes, in conjunction with a bold graphic precision that reflects the exact […]
Pillsbury Toaster Strudel announced a new advertising campaign, shifting gears from previous years’ efforts. Spearheaded by the brand’s new ambassador, Hans Strudel, the campaign debuts August 5, with TV spots and comes to life through a New York City consumer event along with digital and social efforts. The New Face Hans Strudel—a fictional, fun and […]
Turkey brand Bernard Matthews is rolling out a new identity, created by Springetts. The new look aims to be ‘modern and forward-thinking’ while focusing on the provenance of the brand, according to Springetts design director Claire Ganly. Ganly says, ‘We really wanted to focus on the provenance of the brand – they’ve been around for […]
RedLeg, Caribbean spiced rum infused with Jamaican vanilla, ginger and spices, has engaged brand design agency ButterflyCannon to create its brand identity and pack design. The design aims to capture RedLeg’s laid back Caribbean spirit, an attitude shared by the brand’s friendly symbol – the red legged hermit crab – a native of the Caribbean […]
A clear understanding of evolving consumer behavior helped McLean Design and new client PS Let’s Eat introduce an unfamiliar but über healthy European dairy product called German-style quark to a highly skeptical American market. “Our design team created a brand called Elli as the latest cool arrival to the U.S. dairy aisle,” says Ian McLean, […]
Somerset based consultancy Smudge has created the identity and packaging for Roman-themed Corinium Ales. The brewery is based in the town of Cirencester, which was known as Corinium in Roman times. Smudge was engaged in August 2012 when the name had been decided and the products made, but no brand developed. ‘They wanted a Roman […]
New modern Japanese restaurant Choto Matte is set to open in London this autumn, with branding by Farrow, interiors by Andy Martin Architects and graphics by Japanese graffiti artist Houxo Que. The three-floor Soho restaurant will offer Japanese/Peruvian cuisine. For the interior design, Andy Martin has used natural materials including lava stone and burnt cedar. Interior […]
Probar, provider of healthy plant-based food products, announces the launch of a new branding and packaging campaign, developed by the creative agency Struck. The award-winning designs received the Merit award at the 2013 AIGA 100 show in Utah, which honors the best design over the past year. To keep pace with significant market growth, Probar […]
B&B studio has rebranded Jealous Sweets, establishing a link between the name and the look, which is now anchored by a magpie and a changeable jewel icon. The product is a jelly sweet aimed at adults, containing natural fruit juices and no gelatine, artificial colours or flavours. B&B studio creative partner Shaun Bowen says, ‘The […]