China’s Space Programme Celebrated by PepsiCo in Chinese New Year Film by Civilization

China’s Space Programme Celebrated by PepsiCo in Chinese New Year Film by Civilization

“Bring Happiness Home” is a multi-year, multi-brand Chinese New Year campaign by PepsiCo, now in its eighth year. For 2019’s instalment, Civilization Shanghai pitched a story inspired by China’s burgeoning space programme. “We drew the initial inspiration from the lives of China’s first two female astronauts, Yang Liu and Ya-Ping Wang,” explains Civilization co-founder Andrew […]

Pepsi Rings in the Chinese New Year with the Monkey King Family

Pepsi Rings in the Chinese New Year with the Monkey King Family

PepsiCo promotes its special Chinese New Year ‘Bring Happiness Home’ limited edition commemorative Pepsi Can, ahead of Chinese New Year on 8 February. Created by Civilization Shanghai, the ad tells the story of a young boy following in his family’s footsteps. Following four generations of ‘The Zhangs’, who have each played the role of the […]

PepsiCo China Launches “Happy Spring Festival – Bring Happiness Home” 2015 Campaign

PepsiCo China Launches “Happy Spring Festival – Bring Happiness Home” 2015 Campaign

On January 29, 2015, PepsiCo launched the 2015 version of the Bring Happiness Home (BHH) program in Beijing, China. In collaboration with China Women’s Development Foundation (CWDF), the popular video-making and sharing app Meipai and many celebrities, PepsiCo is looking to mobilize the society into sharing their stories of family reunion during the Spring Festival […]