Burger King’s 50/50 Menu Won’t Tell You if You’re Eating Plant-Based or Not

Burger King’s 50/50 Menu Won’t Tell You if You’re Eating Plant-Based or Not

Burger King Sweden recently launched two new plant-based burgers – Rebel Whopper and Rebel Chicken King. And, according to Burger King, they taste so similar to real meat that you won’t notice any difference. To prove it, the restaurant, alongside creative agency Ingo Stockholm, is now introducing the ’50/50-menu’ – a menu that will randomly select […]

Burger King App Lets Users ‘Burn’ Rival Fast Food Ads in Exchange for Free Whopper

Burger King App Lets Users ‘Burn’ Rival Fast Food Ads in Exchange for Free Whopper

Burger King has no problem zinging and prodding its rival fast food restaurants. Now, the chain is encouraging fans to ‘burn’ those rivals thanks to a new app feature that sees billboards engulfed in flames. With the ‘Burn That Ad’ campaign, anyone who launches the Burger King app in Brazil and points their smartphone at its […]

Burger King Takes Aim at Starbucks with Launch of BK Café Subscription for Only $5 a Month

Burger King Takes Aim at Starbucks with Launch of BK Café Subscription for Only $5 a Month

Burger King is brewing a coffee deal that can’t be beat. Starting March 15, BK app users can sign up for the BK Café Coffee subscription. For only $5 per month, guests can enjoy a hot cup of coffee anytime every single day at participating restaurants. Freshly brewed to deliver perfectly balanced flavour in every […]

Burger King Opens World’s First Silent Drive Thru for Shy Finns

Burger King Opens World’s First Silent Drive Thru for Shy Finns

“The most silent and the melancholy nation on Earth.” That is how the Finns, barely a population of 5.5 million, are often described. In Finland a perfect customer experience, usually equals an encounter where absolutely no words are exchanged. That’s why Burger King has opened the world’s first 100% silent drive thru called ‘Silent Pick […]

The King Dresses Like ‘The Colonel’ To Promote Burger King’s Grilled Chicken

The King Dresses Like ‘The Colonel’ To Promote Burger King’s Grilled Chicken

Burger King has gotten plenty of promotional mileage out of taking lighthearted jabs at its rivals. While most of those are aimed at other burger joints, now the King is taking on KFC’s Colonel to promote the chain’s grilled chicken sandwich. An ad by MullenLowe US, starts with a voice-over with a southern accent talking about flame grilling […]

Burger King’s New Trolling Ploy Sends Fans to McDonald’s to Unlock a 1-Cent Whopper Deal

Burger King’s New Trolling Ploy Sends Fans to McDonald’s to Unlock a 1-Cent Whopper Deal

 Any lucid American knows the place to get a Whopper is Burger King. But the fast food chain is back to gleefully trolling McDonald’s with a new Whopper Detour campaign that sends customers to its arch-rival’s locations to collect a steep discount on BK’s own iconic burgers. From December 4 to 12, the Burger […]