Burger King Spain let Instagram users build their own hamburger through polls on “Stories” to receive a coupon for a free, customized Whopper. Without any paid media, the effort earned 270,000 interactions across 45,113 unique users and generated 34,675 custom Whopper coupons in less than three hours, according to Adweek. The fast-food brand boosted […]
Burger King has come up with some pretty crazy stunts in its time to drum up publicity in places where it doesn’t have many restaurants — for example, helping people in France to move house in order to be nearer a Burger King. Its latest campaign, in Romania, is perhaps the most ridiculous yet–it persuaded […]
Until March 25th, moviegoers could only consume food and beverages bought in the theater’s food concessions in Peru. Any external purchase was forbidden. After a resolution by the National Institute for the Defense of Free Competition and Protection of Intellectual Property, this prohibition ceased, and consumers can enter movie theaters with good food “similar” to […]
A bearded man in frilly trainers, sequined top, a pink satin jacket and ponytails isn’t something you’d expect to walk down your school corridor. But in Burger King‘s latest spot ‘The Little Girl’ that is exactly what one dad does to ensure his daughter gets the best grades. The spot created by Buzzman, sees the […]
ShareIQ, an earned media performance platform for brands, has announced an analysis of social media engagement by the top chains in the hyper-competitive fast food space. The study revealed the data and insights shaping the social media food fight in the heated US $200 billion quick service restaurant (QSR) industry. The brands examined are a […]
Burger King once again reveals its transgressive nature, this time with an activation that will awaken passion… and kisses. To celebrate International Kissing Day, which takes place on April 13th, the brand has decided to remove fresh onions from their menus, ensuring that on such a special day the only thing that lingers are […]
Burger King restaurants are adding the sourdough bun to their iconic menu while launching a debate that could last for the ages. Starting March 29, Americans can enjoy new menu items on the new toasted sourdough bun; the Sourdough King and the Breakfast Sourdough King collection. Is the Sourdough King a burger or a […]
In celebration of Good Samaritan Day on March 13, Burger King have whipped up a whopper of a stunt, in partnership with David the Agency. Stationing a smoking car on the edge of a highway in California, they delivered special treats for those kind enough to stop and lend a hand. Those who did […]
Burger King has a message for young people in Germany who like to play with fire: Apply for a job today! The fast-food chain that never shows any fear of getting burned turns up the heat once again in its latest campaign. A series of print and out-of-home ads by Hamburg’s Grabarz & Partner capture visually striking […]
Taco Bell has won bragging rights over its fast food rival Burger King after it officially leapfrogged the chain in the latest rankings of America’s most profitable chain eateries. The Mexican-inspired restaurant’s climb sees it sit in fourth place, behind table toppers McDonald’s, Starbucks and Subway respectively, according to Techmonic. Taco Bell’s has found favour […]