Burger King launched its world’s first ‘Burger Queen’ campaign for International Women’s Day, in partnership with Y&R Shanghai. Prompted by the question, ‘Can you be our Burger Queen?’, video interviews across China’s massive social media platforms have already driven over 60 million views. The female respondents, despite their various differences, mostly doubted or questioned whether […]
Burger King’s special brand of off-the-wall advertising has reached a new level: in its latest print campaign, the fast food chain is featuring three photographs of actual restaurants that have caught on fire in recent years. The photos, which show Burger Kings aflame in Italy, Pennsylvania and Oregon, serve to remind people that the brand […]
The company that owns Burger King and Tim Hortons restaurant chains has announced that it is adding Popeyes Louisiana Kitchen to its roster. Restaurant Brands Inc. (RBI) reached an agreement with the Louisiana-style fried chicken chain Tuesday, adding a successful and highly-regarded food brand with strong customer loyalty. The move gives the company further reach […]
Children have got their “kids meal,” but what about grown-ups? Shouldn’t they have their own meal too? Well for a limited time only Burger King in Israel is offering a meal deal that is only for people over 18. Available just on Valentine’s Day after 6pm, the meal consists of two Whoppers, a couple of beers […]
In South Korea, Burger King is tempting commuters to think of its flame-grilled burgers with a clever optical illusion on subway cars. The brand wrapped an entire train with the posters, which make it look as if the burgers are grilling on the cars’ existing luggage shelves and the passengers are underneath the grill. The […]
Burger King France has released an interactive Christmas jumper, in partnership with French clothing company Rad, to celebrate the holiday season. The jumper features a pocket that looks like the opening to a fireplace – users can put their smartphone in this pocket, running a flames video to create the illusion of a burning fireplace. […]
Twelve years after Napoleon Dynamite won our hearts with his dexterous dancing skills in the film that shares his name, he’s teaming up with his old pal Pedro to make a commercial for — what else? — tater tots. Following the “Whopperito” and those infamous Cheeto chicken fries, Burger King is now offering cheesy tater […]
A Burger King location in Queens, New York, has a lock on best restaurant Halloween costume of 2016 after it dressed up as the ghost of McDonald’s—covering itself in billowing white sheets and trolling its rival with a special sign that read: “Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween.” The stunt […]
Creative agency Channel T has helped Hungry Jack’s launch its ‘Scarily Good’ Halloween Whopper campaign by having customer Adam, prank a bunch of his friends for Halloween. As part of a national campaign rolled out in more than 400 restaurants across Australia, Channel T Sydney created digital and social media videos, animated social posts and […]
Burger King’s latest new item is taking a cue from Chipotle Mexican Grill, which is still reeling from a string of foodborne illness outbreaks. The Whopperito, which puts Whopper burger ingredients like beef, tomatoes, onions, lettuce and pickles inside a flour tortilla, will be sold nationally beginning August 15. A queso sauce replaces the mayonnaise […]