Burger King is engaging its fans in Finland by embracing the national stereotype with a fast food spa. Located downstairs at a Burger King’s Mannerheimintie outlet in Helsinki, the red hot activation allows diners to enjoy a Big Whopper with fries while chilling in a branded dressing gown. The installation has been designed by interior […]
Fast food giants Burger King have launched a new bot which enables the customer to place their order through Facebook messenger. In a series of instant responses, the bot determines firstly what the customer would like to order, and secondly where they would like to collect it from. The bot then gives the customer an estimated waiting […]
Burger King reheated some past ideas to cook up the new Angriest Whopper, a red-bun burger that could help the chain reinforce its flame-grilled and spicy branding and entice diners to spend a bit more. The Angriest Whopper announced recently follows 2015’s A.1. Halloween Whopper, which had a black bun. It also follows the Angry […]
McDonald’s recently launched a cheeky directional billboard in France that poked fun at Burger King’s inconvenient drive-thru locations. It looks like the latter isn’t going down without a fight though–and with humour. The fast food chain has teamed up with agency Buzzman to create this amusing spot in response to the Golden Arches. The message […]
McDonald’s in France has erected a billboard looking to misdirect drivers looking for Burger King – in a new ad. The ‘Directional billboard’ campaign from TBWA Paris has been erected in a reclusive spot to hit home that McDonald’s is always the closer option. The company claims to have over 1,000 McDrive Thrus in the country, […]
Burger King took over the covers of the New York Post, Houston Chronicle and the San Francisco Examiner among other newspapers on February 23 to promote the launch of its flame-grilled hot dogs. The full-page cover ads feature the brand’s King mascot along with the text: “The King’s Got A Whopper…and we’re not talking about burgers.” […]
Every summer, millions of flame grills are rolled out in backyards across New Zealand. So Colenso BBDO decided to turn the nation’s BBQs into Backyard Burger Kings, and prove real burgers are cooked over real flames. Over the next two months, 50 Backyard Burger Kings will open around the country. Kiwis supply the flames and […]
The unique selling point of Burger King (BK) is the hamburger with a flame-grilled beef patty, but the tasty beef is not well known in Japan. Dentsu Y&R Tokyo thought they could create new BK fans if they were able to get hamburger lovers to eat the BK’s burger. So they launched a new product […]
On 13th January, Burger King is re-introducing its limited edition menu Route 66, in participating restaurants across the UK. The line-up boasts a range of delicious burgers, sides and drinks; including the brand new side Chorizo Bites. Start your journey with a hearty Chicago Steakhouse; featuring a Whopper patty, bacon, crispy onions, white cheddar cheese […]
Burger King brand announces it will roll out new festive product offerings and limited-edition Christmas packaging in the UK and select locations in Europe, the US, Latin America and Asia. Inspired by the joy of the festive season, the Christmas packaging range celebrates the season with reindeer and mistletoe-clad coffee cups, Santa’s belly-inspired sandwich wraps, […]