Burger King restaurants in Brazil launched a new integrated campaign to promote the new Big King sandwich. An online film, featuring five Big Mac fanatics from around the world, debuts on the brand’s YouTube channel. The film documents an unprecedented chance and challenge to some of the world’s biggest burger fans, to change allegiance from […]
Burger King Japan appears to be getting its inspiration from the roulette wheel in coming up with ideas for its latest offerings. The fast food chain is taking a chance on an all-red chicken burger that serves as a counterpoint to its limited-time all-black hamburger. Its Aka (“Red”) Samurai Chicken burgers go on sale on […]
Burger King has introduced a seasonal BBQ summer menu this year for the second time as it looks to drive footfall to restaurants through the season in the UK. The fast food giant has re-introduced the BBQ Jerk Tendercrisp, Crunchy BBQ Whopper and Spicy BBQ Steakhouse burger to its menu, as well as Nacho Cheese […]
Many Koreans are busy and sleep-deprived. According to one OECD statistics, Koreans’ average sleep time is 7 hours and 49 minutes, the shortest amongst its member states. Another OECD stats confirms Korean’s commute times is the longest. Not surprisingly, many people nod off on the subway while commuting, and end up missing their stop. They […]
A man with the surname Burger and his childhood sweetheart, Ashley King, are getting wed in an all expenses paid ceremony after the fast food giant caught wind of the aptly named pair’s engagement. Joel Burger and Ashley King announced their engagement next to a Burger King sign in Illinois, US, and the story was […]
Burger King Canada launched its revamped website as part of an overall in-store and digital refresh in order to align with the brand’s new global visual identity. The new website is highly visual and incorporates several new features including an interactive menu and nutrition section, a fulsome careers and franchising opportunities page, and greater overall […]
Would you like to carry the scent of your favourite Whopper burger with you all day long? Burger King Japan is set to release a fragrance called the ‘Flame-Grilled’ on 1 April 2015, in celebration of Whopper Day. The one day promotion includes a free Whopper burger with every purchase of a perfume bottle. While […]
Burger King has launched a new mobile app in the UK that offers customers personalised discounts. Customers who download the app and log in using a Burger King account will receive tailored mobile vouchers. It isn’t clear how regularly discounts will be available. The app is available on Android and iOS and follows a successful […]
Burger King Japan has announced its latest addition to the menu—a beef burger with black buns, cheese and sauce. The black buns and cheese of the burger are actually made with bamboo charcoal and the sauce is mixed with squid ink to create the color. There are two types of black burgers, the ‘Black Pearl’ […]
To celebrate the San Francisco Gay Pride Parade in the last weekend of June, fast food chain Burger King introduced a new burger called the ‘Proud Whopper’. What’s so different about it? Nothing. It’s actually a regular Whopper, but instead of its normal packaging, it’s wrapped with rainbow paper printed with the message, “We are […]