In Auckland, New Zealand, the agency Colenso BBDO has come up with an intriguing way to market Burger King’s new TenderCrisp burgers. The agency converted an existing motel to sport the logo of the fast food chain, and invited its customers to “cheat on” its trademark burger, the Whopper, by eating the new burger in […]
http://www.youtube.com/watch?v=fVLxZQp2vw0 Colenso BBDO has unveiled its latest creative for client Burger King’s latest product offering, its Lamb Burger. The creative features two characters, Sir Roger Poppincock and Baron von Cravat, both of whom are conceived and written to have dated HM The Queen. Levi Slavin, creative director, Colenso BBDO said: “When I first met Sir […]
McDonald’s is ending its 40 year partnership with Heinz, after the condiment maker appointed former Burger King boss Bernardo Hees as chief executive. The fast food giant will no longer offer customers condiments such as Heinz Tomato Ketchup, Barbecue Sauce or Sweet and Sour Sauce. It is yet to announce a replacement supplier. A McDonald’s […]
Previously known as “Burger King”, the fast-food chain has announced a change in its name to “Fries King”. After placing giant ‘Wi-Fries’ on the streets to promote its new french fries Satisfries, the brand has made a bolder move to revamp its corporate identity. http://youtu.be/ItllgcH46cE The name change unveiled on Twitter and Facebook, has been […]
A new study says McDonald’s and Burger King aren’t living up to industry pledges when it comes to marketing to kids. By downplaying food in favor of promoting premiums like toys and movies, McDonald’s and Burger King ads are “potentially misleading,” according to a study published in Plos One, a scientific journal. Compared to adult […]
Burger King has issued an apology after an employee at one of its restaurants in Japan tweeted picture of himself lying on bags of burger buns. The picture, which showed the employee lying on wrapped buns, was sent by the now deleted account @inotayuta and has been seen around the world. Burger King said in […]
A former Burger King executive has been appointed by Ticco Foods as a food innovation and development manager. Joanne Richardson will be tasked with expanding the food service groups portfolio of products; including bakery and morning goods, speciality breads, desserts and ice cream, plus delicatessen, appetisers, savouries and main meals including cured meats, pasties, filled […]
Burger King Worldwide, invites guests in Boston to discover why ‘Taste is King’ from the comfort of their home or office as the Burger King brand expands the BK Delivers program. With as many as five participating restaurants in Boston, guests can now enjoy their favorites, like the Whopper\\ sandwich and hot, crispy fries, delivered to […]